Found: 23
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Brand Mark Comprehension: The Influence of Athlete Logo Understanding on Consumer Evaluations of Athlete Brands.
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- Sport Marketing Quarterly, 2024, v. 33, n. 3, p. 274
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- Article
An Examination of Consumer's Brand Loyalty and Purchase Intention Toward Collaborations in the Sport Brand Footwear Industry.
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- Sport Marketing Quarterly, 2023, v. 32, n. 4, p. 320, doi. 10.32731/SMQ.324.122023.04
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- Article
The Influence of Logo Change on Brand Loyalty and the Role of Attitude Toward Rebranding and Logo Evaluation.
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- Sport Marketing Quarterly, 2021, v. 30, n. 1, p. 69, doi. 10.32731/smq.291.032021.06
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- Article
A Gratification Model of Sport Team Mobile Application Usage.
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- Sport Marketing Quarterly, 2020, v. 29, n. 3, p. 163, doi. 10.32731/SMQ.293.092020.01
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- Article
EXAMINING THE USE OF SOCIAL NETWORKING IN THE PROCESS OF RECRUITING: A CONTENT ANALYSIS OF THE USAGE OF FACEBOOK BY NCAA DIVISION I GOLF COACHES.
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- Journal of Contemporary Athletics, 2020, v. 14, n. 3, p. 229
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- Article
Legacy Branding: The Posthumous Utilization and Management of Athlete Brands.
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- International Journal of Sport Communication, 2022, v. 15, n. 2, p. 85, doi. 10.1123/ijsc.2021-0114
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- Article
Two Events, Two Brazils: A Critical Discourse Analysis of the FIFA World Cup and the Olympic Games.
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- International Journal of Sport Communication, 2021, v. 14, n. 4, p. 591, doi. 10.1123/ijsc.2021-0052
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- Article
Role of Sport Public Relations for the COVID-19 Outbreak: Interview With Kwon Heo, Public Relations Manager at Kia Tigers.
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- International Journal of Sport Communication, 2020, v. 13, n. 3, p. 307, doi. 10.1123/ijsc.2020-0214
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- Article
Interview With Joe Sargent, Director of Brand Marketing, Kansas City Chiefs.
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- International Journal of Sport Communication, 2019, v. 12, n. 3, p. 371, doi. 10.1123/ijsc.2019-0058
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- Article
Communicating the Athlete as a Brand: An Examination of LPGA Star Suzann Pettersen.
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- International Journal of Sport Communication, 2015, v. 8, n. 3, p. 871, doi. 10.1123/IJSC.2015-0066
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- Article
All Brands Are Not Created Equal: Understanding the Role of Athletes in Sport-brand Architecture.
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- Journal of Multidisciplinary Research (1947-2900), 2015, v. 7, n. 3, p. 75
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- Article
ADVANCING THE ATHLETE BRAND: EVALUATING THE CURRENT LANDSCAPE OF ATHLETE LOGOS.
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- International Journal of Sport Management, 2022, v. 23, n. 1, p. 33
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- Article
THE BIGGEST TWEETER: ASSESSING BRAND LOYALTY OF A CELEBRITY TRAINER'S TWITTER FOLLOWERS.
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- International Journal of Sport Management, 2017, v. 18, n. 1, p. 141
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- Article
STRATEGIC FITNESS COMMUNICATION: EXAMINING SOCIAL MEDIA USAGE IN THE FITNESS SECTOR OF THE SPORT INDUSTRY.
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- International Journal of Sport Management, 2016, v. 17, n. 2, p. 235
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- Article
A CONCEPTUAL FRAMEWORK FOR ASSESSING BRAND EQUITY IN PROFESSIONAL ATHLETES.
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- International Journal of Sport Management, 2015, v. 16, n. 1, p. 77
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- Article
INVESTIGATING ANTECEDENTS OF BRAND EQUITY IN THE FITNESS SEGMENT OF THE SPORT INDUSTRY: AN EXPLORATORY STUDY OF THE ROLE THAT DIRECT EXPERIENCES HAVE ON THE DEVELOPMENT OF BRAND ASSOCIATIONS.
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- International Journal of Sport Management, 2012, v. 13, n. 1, p. 104
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- Article
Social Media as a Personal Branding Tool: A Qualitative Study of Student-Athletes' Perceptions and Behaviors.
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- Journal of Athlete Development & Experience (JADE), 2020, v. 2, n. 1, p. 51, doi. 10.25035/jade.02.01.04
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- Article
The Moderating Effect of Trait Aggression on the Relationship Between Acts of Aggressive Behavior and Spectator Enjoyment.
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- Journal of Sport Behavior, 2022, v. 45, n. 4, p. 132
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- Article
Juxtaposing Sport And Public Health: The Case of Fit University, Inc.
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- Choregia, 2014, v. 10, n. 1, p. 57, doi. 10.4127/ch.2014.0087
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- Article
Self-Efficacy in Youth Exercise Commitment.
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- Choregia, 2014, v. 10, n. 1, p. 29, doi. 10.4127/ch.2014.0085
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- Article
Reimagining Sport Management Programs Within Kinesiology and Public Health.
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- Kinesiology Review, 2022, v. 11, n. 4, p. 323, doi. 10.1123/kr.2022-0026
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- Article
Perceived Barriers to Careers in Sport and Stereotypes toward Women in Sport: Exploring Division I Female College Athletes' Experiences in Athletic and Educational Settings.
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- Journal of Issues in Intercollegiate Athletics, 2022, p. 1
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- Article
BRAND MARKETING VIA FACEBOOK: AN INVESTIGATION OF THE MARKETING MIX, CONSUMER-BASED BRAND EQUITY, AND PURCHASE INTENTION IN THE FITNESS INDUSTRY.
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- Marketing Management Journal, 2017, v. 27, n. 2, p. 131
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- Article