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MARKETING AND BOTTOM OF THE PYRAMID: A PERSPECTIVE FROM THE SUBSISTENCE MARKETPLACE APPROACH.
- Published in:
- Revista Interdisciplinar de Marketing (RIMAR), 2017, v. 7, n. 1, p. 74
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- Publication type:
- Article
Exchanges in Marketing Systems: The Case of Subsistence Consumer–Merchants in Chennai, India.
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- Journal of Marketing, 2010, v. 74, n. 3, p. 1, doi. 10.1509/jmkg.74.3.1
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- Publication type:
- Article
Economic Impact of Category Captaincy: An Examination of Assortments and Prices.
- Published in:
- Marketing Science, 2021, v. 40, n. 2, p. 261, doi. 10.1287/mksc.2020.1251
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- Publication type:
- Article
Money-Back Guarantees and Service Quality: The Marketing of In Vitro Fertilization Services.
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- Journal of Marketing Research (JMR), 2022, v. 59, n. 3, p. 659, doi. 10.1177/00222437211060733
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- Publication type:
- Article
Do Activity-Based Incentive Plans Work? Evidence from a Large-Scale Field Intervention.
- Published in:
- Journal of Marketing Research (JMR), 2021, v. 58, n. 4, p. 686, doi. 10.1177/00222437211020013
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- Publication type:
- Article
The Performance Impact of Core-Component Outsourcing: Insights from the LCD TV Industry.
- Published in:
- Journal of Marketing Research (JMR), 2021, v. 58, n. 4, p. 801, doi. 10.1177/00222437211010766
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- Publication type:
- Article
Is Cash King for Sales Compensation Plans? Evidence from a Large-Scale Field Intervention.
- Published in:
- Journal of Marketing Research (JMR), 2018, v. 55, n. 3, p. 368, doi. 10.1509/jmr.14.0290
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- Publication type:
- Article
A bottom-up perspective on SDGs: The subsistence marketplaces approach.
- Published in:
- Social Business, 2018, v. 8, n. 4, p. 429, doi. 10.1362/204440818X15445231830076
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- Publication type:
- Article
Reaching for rigor and relevance: better marketing research for a better world.
- Published in:
- Marketing Letters, 2023, v. 34, n. 1, p. 1, doi. 10.1007/s11002-022-09648-1
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- Publication type:
- Article
Savings that hurt: Production rationalization and its effect on prices.
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- Journal of Economics & Management Strategy, 2020, v. 29, n. 1, p. 147, doi. 10.1111/jems.12330
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- Publication type:
- Article
Effects of Timing of Purchase and Perceived Proximity of Climate Change on Green Product Purchase.
- Published in:
- 2012
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- Publication type:
- Abstract
Intertwined Destinies: How Subsistence Entrepreneurs and Consumers Harness Social Capital to Overcome Constraints and Uncertainties.
- Published in:
- 2012
- By:
- Publication type:
- Abstract
A Bottom-Up Approach to Understanding Low-Income Patients: Implications for Health-Related Policy.
- Published in:
- Journal of Law, Medicine & Ethics, 2018, v. 46, n. 3, p. 658, doi. 10.1177/1073110518804220
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- Publication type:
- Article
Bottom-Up Journey into Subsistence Marketplaces from Micro-Level Behavioral Foundations: New Directions for Public Policy and Marketing.
- Published in:
- Journal of Public Policy & Marketing, 2023, v. 42, n. 4, p. 358, doi. 10.1177/07439156231185420
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- Publication type:
- Article
JPP&M's Global Perspective and Impact: An Agenda for Research on Marketing and Public Policy.
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- Journal of Public Policy & Marketing, 2022, v. 41, n. 1, p. 34, doi. 10.1177/07439156211049216
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- Publication type:
- Article
Subsistence Marketplaces: Challenges and Opportunities.
- Published in:
- Journal of Public Policy & Marketing, 2019, v. 38, n. 1, p. 36, doi. 10.1177/0743915618820972
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- Publication type:
- Article
Maintaining faith in agency under immutable constraints: Cognitive consequences of believing in negotiable fate.
- Published in:
- International Journal of Psychology, 2011, v. 46, n. 6, p. 463, doi. 10.1080/00207594.2011.578138
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- Publication type:
- Article
Men engage in self‐deceptive enhancement, whereas women engage in impression management.
- Published in:
- Psychology & Marketing, 2023, v. 40, n. 7, p. 1405, doi. 10.1002/mar.21805
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- Publication type:
- Article
A Bottom-Up Approach to Short-Term Immersion in Subsistence Marketplaces.
- Published in:
- Organization & Environment, 2016, v. 29, n. 4, p. 438, doi. 10.1177/1086026616633255
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- Publication type:
- Article
Introduction to the Special Issue on Subsistence Marketplaces: From Micro-Level Insights to Macro-Level Impact.
- Published in:
- Journal of Macromarketing, 2014, v. 34, n. 2, p. 119, doi. 10.1177/0276146714522266
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- Publication type:
- Article
Subsistence Entrepreneurship, Value Creation, and Community Exchange Systems: A Social Capital Explanation.
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- Journal of Macromarketing, 2014, v. 34, n. 2, p. 213, doi. 10.1177/0276146714521635
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- Publication type:
- Article
Subsistence and Sustainability: From Micro-Level Behavioral Insights to Macro-Level Implications on Consumption, Conservation, and the Environment.
- Published in:
- Journal of Macromarketing, 2014, v. 34, n. 1, p. 8, doi. 10.1177/0276146713499351
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- Publication type:
- Article
The Fourth Subsistence Marketplaces Conference Subsistence Marketplaces to Sustainable Marketplaces: From Micro-level Insights to Macro-Level Impact http://www.business.illinois.edu/subsistence/events/conferences.html.
- Published in:
- 2012
- By:
- Publication type:
- Proceeding
The Fourth Subsistence Marketplaces Conference: Subsistence Marketplaces to Sustainable Marketplaces: From Micro-level Insights to Macro-Level Impact http://www.business.illinois.edu/subsistence/events/conferences.html.
- Published in:
- Journal of Macromarketing, 2011, v. 31, n. 4, p. 432, doi. 10.1177/0276146711430450
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- Publication type:
- Article
Functional Illiteracy and Nutritional Education in the United States: A Research-Based Approach to the Development of Nutritional Education Materials for Functionally Illiterate Consumers.
- Published in:
- Journal of Macromarketing, 2005, v. 25, n. 2, p. 187, doi. 10.1177/0276146705280635
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- Publication type:
- Article
Negotiable Fate: Social Ecological Foundation and Psychological Functions.
- Published in:
- 2012
- By:
- Publication type:
- Journal Article