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Developing an Information Based Marketing Strategy for a Consumer Protection Agency: A Case Study.
- Published in:
- Journal of Consumer Affairs, 1982, v. 16, n. 2, p. 347, doi. 10.1111/j.1745-6606.1982.tb00180.x
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- Article
Identifying the Environmentally Responsible Consumer: The Role of Internal-External Control of Reinforcements.
- Published in:
- Journal of Consumer Affairs, 1980, v. 14, n. 2, p. 326, doi. 10.1111/j.1745-6606.1980.tb00673.x
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- Publication type:
- Article
"Women's Lib-ers" Versus Independent Women: A Study of Preferences for Women's Roles in Advertisements.
- Published in:
- Journal of Marketing Research (JMR), 1977, v. 14, n. 4, p. 469, doi. 10.2307/3151187
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- Publication type:
- Article
Profiling Environmentally Responsible Consumer-Citizens.
- Published in:
- Journal of the Academy of Marketing Science, 1981, v. 9, n. 4, p. 454, doi. 10.1007/BF02729884
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- Article