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Testing a Hierarchy of Effects Model of Sponsorship Effectiveness.
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- Journal of Sport Management, 2012, v. 26, n. 5, p. 363, doi. 10.1123/jsm.26.5.363
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- Article
Theory generation from literature reviews: A methodological guidance.
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- International Journal of Consumer Studies, 2022, v. 46, n. 5, p. 1505, doi. 10.1111/ijcs.12861
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- Article