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Trademark Infringement From the Buyer Perspective: Conceptual Analysis and Measurement Implications.
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- Journal of Public Policy & Marketing, 1994, v. 13, n. 2, p. 181
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- Article
The Influence of Initial Possession Level on Consumers' Adoption of a Collection Goal: A Tipping Point Effect.
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- Journal of Marketing, 2014, v. 78, n. 6, p. 143, doi. 10.1509/jm.13.0475
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- Article
The Robustness of the Effects of Consumers' Participation in Market Research:The Case of Service Quality Evaluations.
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- Journal of Marketing, 2009, v. 73, n. 6, p. 105, doi. 10.1509/jmkg.73.6.105
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- Article
Determinants of Customers' Responses to Customized Offers: Conceptual Framework and Research Propositions.
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- Journal of Marketing, 2005, v. 69, n. 1, p. 32, doi. 10.1509/jmkg.69.1.32.55512
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- Article
Indifference Curves that Travel with the Choice Set .
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- Marketing Letters, 2000, v. 11, n. 3, p. 199, doi. 10.1023/A:1008198925117
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- Article
Correction Processes in Consumer Choice.
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- Marketing Letters, 1999, v. 10, n. 2, p. 107, doi. 10.1023/A:1008079228646
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- Article
Thinking About Values in Prospect and Retrospect: Maximizing Experienced Utility.
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- Marketing Letters, 1997, v. 8, n. 3, p. 323, doi. 10.1023/A:1007964630841
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- Article
The Effect of Buying Decisions on Consumers' Assessment of their Tastes.
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- Marketing Letters, 1991, v. 2, n. 1, p. 5, doi. 10.1007/BF00435191
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- Article
The Influence of Product Variety on Brand Perception and Choice.
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- Marketing Science, 2007, v. 26, n. 4, p. 460, doi. 10.1287/mksc.1060.0253
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- Article
The Effect of Explicit Reference Points on Consumer Choice and Online Bidding Behavior.
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- Marketing Science, 2005, v. 24, n. 2, p. 206, doi. 10.1287/mksc.1040.0099
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- Article
THE EFFECT OF LOCAL CONSIDERATION SETS ON GLOBAL CHOICE BETWEEN LOWER PRICE AND HIGHER QUALITY.
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- Marketing Science, 1993, v. 12, n. 4, p. 357, doi. 10.1287/mksc.12.4.357
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- Publication type:
- Article
EXPERIMENTAL EVIDENCE ON THE NEGATIVE EFFECT OF PRODUCT FEATURES AND SALES PROMOTIONS ON BRAND CHOICE.
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- Marketing Science, 1994, v. 13, n. 1, p. 23, doi. 10.1287/mksc.13.1.23
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- Article
The Asymmetric Impact of Context on Advantaged Versus Disadvantaged Options.
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- Journal of Marketing Research (JMR), 2018, v. 55, n. 2, p. 239, doi. 10.1509/jmr.14.0483
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- Article
Vices and Virtues of Misguided Replications: The Case of Asymmetric Dominance.
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- Journal of Marketing Research (JMR), 2014, v. 51, n. 4, p. 514, doi. 10.1509/jmr.14.0093
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- Article
Beating the Market: The Allure of Unintended Value.
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- Journal of Marketing Research (JMR), 2013, v. 50, n. 6, p. 691, doi. 10.1509/jmr.12.0439
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- Article
Multiple Routes to Self- Versus Other-Expression in Consumer Choice.
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- Journal of Marketing Research (JMR), 2011, v. 48, n. 4, p. 755, doi. 10.1509/jmkr.48.4.755
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- Article
The Effect of Decision Order on Purchase Quantity Decisions.
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- Journal of Marketing Research (JMR), 2010, v. 47, n. 4, p. 725, doi. 10.1509/jmkr.47.4.725
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- Article
Preference Fluency in Choice.
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- Journal of Marketing Research (JMR), 2007, v. 44, n. 3, p. 347, doi. 10.1509/jmkr.44.3.347
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- Article
The Effect of Stating Expectations on Customer Satisfaction and Shopping Experience.
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- Journal of Marketing Research (JMR), 2007, v. 44, n. 1, p. 164, doi. 10.1509/jmkr.44.1.164
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- Article
The Idiosyncratic Fit Heuristic: Effort Advantage as a Determinant of Consumer Response to Loyalty Programs.
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- Journal of Marketing Research (JMR), 2003, v. 40, n. 4, p. 454, doi. 10.1509/jmkr.40.4.454.19383
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- Publication type:
- Article
The Effect of Forced Choice on Choice.
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- Journal of Marketing Research (JMR), 2003, v. 40, n. 2, p. 146, doi. 10.1509/jmkr.40.2.146.19229
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- Article
Earning the Right to Indulge: Effort as a Determinant of Customer Preferences Toward Frequency Program Rewards.
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- Journal of Marketing Research (JMR), 2002, v. 39, n. 2, p. 155, doi. 10.1509/jmkr.39.2.155.19084
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- Publication type:
- Article
In Search of Negative Customer Feedback: The Effect of Expecting to Evaluate on Satisfaction Evaluations.
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- Journal of Marketing Research (JMR), 2001, v. 38, n. 2, p. 170, doi. 10.1509/jmkr.38.2.170.18841
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- Publication type:
- Article
The Effects of Incomplete Information on Consumer Choice.
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- Journal of Marketing Research (JMR), 2000, v. 37, n. 4, p. 427, doi. 10.1509/jmkr.37.4.427.18796
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- Article
Making Complementary Choices in Consumption Episodes: Highlighting Versus Balancing.
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- Journal of Marketing Research (JMR), 1999, v. 36, n. 1, p. 29, doi. 10.2307/3151913
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- Article
Attribute-Task Compatibility as a Determinant of Consumer Preference Reversals.
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- Journal of Marketing Research (JMR), 1997, v. 34, n. 2, p. 205, doi. 10.2307/3151859
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- Article
The Effect of New Product Features on Brand Choice.
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- Journal of Marketing Research (JMR), 1996, v. 33, n. 1, p. 36, doi. 10.2307/3152011
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- Article
The effect of the Focus of Comparison on Consumer Preferences.
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- Journal of Marketing Research (JMR), 1992, v. 29, n. 4, p. 430, doi. 10.2307/3172709
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- Article
Choice in Context: Tradeoff Contrast and Extremeness Aversion.
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- Journal of Marketing Research (JMR), 1992, v. 29, n. 3, p. 281, doi. 10.2307/3172740
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- Article
The Effect of Purchase Quantity and Timing on Variety-Seeking Behavior.
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- Journal of Marketing Research (JMR), 1990, v. 27, n. 2, p. 150, doi. 10.2307/3172842
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- Article
A Reexamination of the Impact of Decision Conflict on Choice Deferral.
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- Management Science, 2023, v. 69, n. 5, p. 2691, doi. 10.1287/mnsc.2022.4484
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- Article
Predicting consumers' choices in the age of the internet, AI, and almost perfect tracking: Some things change, the key challenges do not.
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- Consumer Psychology Review, 2021, v. 4, n. 1, p. 135, doi. 10.1002/arcp.1068
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- Article
50 Years of Context Effects: Merging the Behavioral and Quantitative Perspectives.
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- Journal of Consumer Research, 2024, v. 51, n. 1, p. 19, doi. 10.1093/jcr/ucad028
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- Article
The Upscaling Effect: How the Decision Context Influences Tradeoffs between Desirability and Feasibility.
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- Journal of Consumer Research, 2023, v. 50, n. 3, p. 492, doi. 10.1093/jcr/ucac059
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- Publication type:
- Article
Imperfect Progress: An Objective Quality Assessment of the Role of User Reviews in Consumer Decision Making, A Commentary on de Langhe, Fernbach, and Lichtenstein.
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- Journal of Consumer Research, 2016, v. 42, n. 6, p. 840, doi. 10.1093/jcr/ucv091
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- Article
On the Heritability of Consumer Decision Making: An Exploratory Approach for Studying Genetic Effects on Judgment and Choice.
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- Journal of Consumer Research, 2011, v. 37, n. 6, p. 951, doi. 10.1086/657022
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- Article
When Does Choice Reveal Preference? Moderators of Heuristic versus Goal-Based Choice.
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- Journal of Consumer Research, 2009, v. 36, n. 1, p. 137, doi. 10.1086/596305
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- Article
Choice Set Configuration as a Determinant of Preference Attribution and Strength.
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- Journal of Consumer Research, 2008, v. 35, n. 2, p. 324, doi. 10.1086/587630
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- Publication type:
- Article
Anchoring Effects on Consumers' Willingness-to- Pay and Willingness-to-Accept.
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- Journal of Consumer Research, 2004, v. 31, n. 3, p. 681, doi. 10.1086/425103
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- Publication type:
- Article
Self-Control for the Righteous: Toward a Theory of Precommitment to Indulgence.
- Published in:
- Journal of Consumer Research, 2002, v. 29, n. 2, p. 199, doi. 10.1086/341571
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- Publication type:
- Article
Reasons as Carriers of Culture: Dynamic versus Dispositional Models of Cultural Influence on Decision Making.
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- Journal of Consumer Research, 2000, v. 27, n. 2, p. 157, doi. 10.1086/314318
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- Article
The Role of Explanations and Need for Uniqueness in Consumer Decision Making: Unconventional Choices Based on Reasons.
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- Journal of Consumer Research, 2000, v. 27, n. 1, p. 49, doi. 10.1086/314308
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- Publication type:
- Article
The Influence of Anticipating Regret and Responsibility on Purchase Decisions.
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- Journal of Consumer Research, 1992, v. 19, n. 1, p. 105, doi. 10.1086/209290
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- Article
The Influence of Purchase Quantity and Display Format on Consumer Preference for Variety.
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- Journal of Consumer Research, 1992, v. 19, n. 1, p. 133, doi. 10.1086/209292
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- Article
Choice Based on Reasons: The Case of Attraction and Compromise Effects.
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- Journal of Consumer Research, 1989, v. 16, n. 2, p. 158, doi. 10.1086/209205
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- Article
The Relationship Between Prior Brand Knowledge and Information Acquisition Order.
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- Journal of Consumer Research, 1988, v. 14, n. 4, p. 566, doi. 10.1086/209136
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- Publication type:
- Article
Comparison Focus: The Asymmetric Impact of Context Effects on Advantaged versus Disadvantaged Options.
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- 2016
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- Publication type:
- Abstract
Context Effects under Prominence.
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- 2014
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- Abstract
Using Multiple (Imperfect) Methods to Test Alternative Views: The Case for Stable Preferences for Not/Compromising.
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- 2013
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- Abstract
Tipping Points in Consumer Choice: The Case of Collections.
- Published in:
- 2013
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- Publication type:
- Abstract