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Preference, Search, and Choice: An Integrative Approach.
- Published in:
- Journal of Consumer Research, 1979, v. 6, n. 2, p. 166, doi. 10.1086/208759
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- Publication type:
- Article
VIEWER MISCOMPREHENSION OF TELEVISED COMMUNICATION: A BRIEF REPORT OF FINDINGS.
- Published in:
- Advances in Consumer Research, 1981, v. 8, n. 1, p. 410
- By:
- Publication type:
- Article
THE EFFECT OF PAIR SIMILARITY ON DOLLARMETRIC PROFILE COMPARISONS.
- Published in:
- Advances in Consumer Research, 1980, v. 7, n. 1, p. 134
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- Publication type:
- Article
PSYCHOMETRIC CHARACTERISTICS OF BEHAVIORAL PROCESS DATA: PRELIMINARY FINDINGS ON VALIDITY AND RELIABILITY.
- Published in:
- Advances in Consumer Research, 1978, v. 5, n. 1, p. 546
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- Publication type:
- Article
WHETHER TO AGREE-DISAGREE OR DISAGREE-AGREE: THE EFFECTS OF ANCHOR ORDER ON ITEM RESPONSE.
- Published in:
- Advances in Consumer Research, 1978, v. 5, n. 1, p. 109
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- Publication type:
- Article