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Do Patient Perceptions of Quality Relate to Hospital Financial Performance?
- Published in:
- Journal of Health Care Marketing, 1992, v. 12, n. 4, p. 6
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- Publication type:
- Article
Effectiveness of Some Simple Pricing Strategies under Varying Expectations of Competitor Behavior.
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- Marketing Letters, 1993, v. 4, n. 2, p. 113, doi. 10.1007/BF00994070
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- Publication type:
- Article
Tracking the Age Wave: Parsimonious Estimation in Cohort Analysis.
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- Advances in Consumer Research, 1995, v. 22, n. 1, p. 680
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- Article
Measuring the Congruence of Market Areas.
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- Journal of Marketing, 1984, v. 48, n. 1, p. 68, doi. 10.1177/002224298404800107
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- Publication type:
- Article
INTRODUCTION TO THE SPECIAL ISSUE ON SERVICE MARKETING AND SERVICE OPERATIONS.
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- Production & Operations Management, 1999, v. 8, n. 3, p. 207, doi. 10.1111/j.1937-5956.1999.tb00304.x
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- Publication type:
- Article
Engaged to a Robot? The Role of AI in Service.
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- Journal of Service Research, 2021, v. 24, n. 1, p. 30, doi. 10.1177/1094670520902266
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- Publication type:
- Article
Artificial Intelligence in Service.
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- Journal of Service Research, 2018, v. 21, n. 2, p. 155, doi. 10.1177/1094670517752459
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- Publication type:
- Article
IT-Related Service: A Multidisciplinary Perspective.
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- Journal of Service Research, 2013, v. 16, n. 3, p. 251, doi. 10.1177/1094670513481853
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- Article
Call for Papers: Journal of Service Research Special Issue on IT-Related Service: A Multidisciplinary Perspective.
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- Journal of Service Research, 2011, v. 14, n. 3, p. 251, doi. 10.1177/1094670511414044
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- Publication type:
- Article
The Path to Customer Centricity.
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- Journal of Service Research, 2006, v. 9, n. 2, p. 113, doi. 10.1177/1094670506294666
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- Publication type:
- Article
Customer Equity Management: Charting New Directions for the Future of Marketing.
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- Journal of Service Research, 2002, v. 5, n. 1, p. 4, doi. 10.1177/1094670502005001002
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- Publication type:
- Article
Seven Barriers to Customer Equity Management.
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- Journal of Service Research, 2002, v. 5, n. 1, p. 77, doi. 10.1177/1094670502005001008
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- Publication type:
- Article
The Service Revolution and the Transformation of Marketing Science.
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- Marketing Science, 2014, v. 33, n. 2, p. 206, doi. 10.1287/mksc.2013.0836
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- Publication type:
- Article
My Mobile Music: An Adaptive Personalization System for Digital Audio Players.
- Published in:
- Marketing Science, 2009, v. 28, n. 1, p. 52, doi. 10.1287/mksc.1080.0371
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- Publication type:
- Article
Marketing Models of Service and Relationships.
- Published in:
- Marketing Science, 2006, v. 25, n. 6, p. 560, doi. 10.1287/mksc.1050.0139
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- Publication type:
- Article
Optimizing the Marketing Interventions Mix in Intermediate-Term CRM.
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- Marketing Science, 2005, v. 24, n. 3, p. 477, doi. 10.1287/mksc.1040.0107
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- Publication type:
- Article
What You Don't Know About Customer-Perceived Quality: The Role of Customer Expectation Distribution.
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- Marketing Science, 1999, v. 18, n. 1, p. 77, doi. 10.1287/mksc.18.1.77
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- Publication type:
- Article
Customer satisfaction, productivity, and profitability: Differences between goods and services.
- Published in:
- Marketing Science, 1997, v. 16, n. 2, p. 129, doi. 10.1287/mksc.16.2.129
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- Publication type:
- Article
ESTIMATING GEOGRAPHIC CUSTOMER DENSITIES USING KERNEL DENSITY ESTIMATION.
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- Marketing Science, 1989, v. 8, n. 2, p. 191, doi. 10.1287/mksc.8.2.191
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- Publication type:
- Article
A BAYESIAN CROSS-VALIDATED LIKELIHOOD METHOD FOR COMPARING ALTERNATIVE SPECIFICATION OF QUANTITATIVE MODELS.
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- Marketing Science, 1985, v. 4, n. 1, p. 20, doi. 10.1287/mksc.4.1.20
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- Publication type:
- Article
ON ESTABLISHING A DIALOGUE IN TELEVISION VIEWING RESEARCH: RESPONSE.
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- Marketing Science, 1984, v. 3, n. 2, p. 126, doi. 10.1287/mksc.3.2.126
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- Publication type:
- Article
AN AUDIENCE FLOW MODEL OF TELEVISION VIEWING CHOICE.
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- Marketing Science, 1984, v. 3, n. 2, p. 113, doi. 10.1287/mksc.3.2.113
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- Publication type:
- Article
Return on Service Amenities.
- Published in:
- Journal of Marketing Research (JMR), 2017, v. 54, n. 1, p. 96, doi. 10.1509/jmr.14.0364
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- Publication type:
- Article
The Effect of Customer Satisfaction on Consumer Spending Growth.
- Published in:
- Journal of Marketing Research (JMR), 2010, v. 47, n. 1, p. 28, doi. 10.1509/jmkr.47.1.28
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- Publication type:
- Article
The Customer Pyramid: CREATING AND SERVING PROFITABLE CUSTOMERS.
- Published in:
- California Management Review, 2001, v. 43, n. 4, p. 118, doi. 10.2307/41166104
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- Publication type:
- Article
Why Improving Quality Doesn't Improve Quality (Or Whatever Happened to Marketing?).
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- California Management Review, 1993, v. 35, n. 3, p. 82, doi. 10.2307/41166745
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- Publication type:
- Article
Model Selection Criteria: An Investigation of Relative Accuracy, Posterior Probabilities, and Combinations of Criteria.
- Published in:
- Management Science, 1995, v. 41, n. 2, p. 322, doi. 10.1287/mnsc.41.2.322
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- Publication type:
- Article
WILLINGNESS-TO-PAY FOR CRIME CONTROL PROGRAMS.
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- Criminology, 2004, v. 42, n. 1, p. 89, doi. 10.1111/j.1745-9125.2004.tb00514.x
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- Publication type:
- Article
Sex and the Retired Professor.
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- 2008
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- Publication type:
- Letter
MARKETING DECISION MODELS HAVE VALUE.
- Published in:
- Marketing Research, 2001, v. 13, n. 4, p. 40
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- Publication type:
- Article
Satisfaction is relative.
- Published in:
- Marketing Research, 1997, v. 9, n. 2, p. 14
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- Publication type:
- Article
The Caring Machine: Feeling AI for Customer Care.
- Published in:
- Journal of Marketing, 2024, v. 88, n. 5, p. 1, doi. 10.1177/00222429231224748
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- Publication type:
- Article
Real-Time Brand Reputation Tracking Using Social Media.
- Published in:
- Journal of Marketing, 2021, v. 85, n. 4, p. 21, doi. 10.1177/0022242921995173
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- Publication type:
- Article
Brand Buzz in the Echoverse.
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- Journal of Marketing, 2016, v. 80, n. 3, p. 1, doi. 10.1509/jm.15.0033
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- Article
Optimizing Service Productivity.
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- Journal of Marketing, 2012, v. 76, n. 2, p. 47, doi. 10.1509/jm.10.0441
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- Article
Marketing Strategy and Wall Street: Nailing Down Marketing's Impact.
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- Journal of Marketing, 2009, v. 73, n. 6, p. 115, doi. 10.1509/jmkg.73.6.115
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- Article
From the Editor:The State of the Journal.
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- Journal of Marketing, 2008, v. 72, n. 6, p. 1, doi. 10.1509/jmkg.72.6.1
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- Article
From the Editor: The Maturation of Marketing as an Academic Discipline.
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- Journal of Marketing, 2006, v. 70, n. 3, p. 1, doi. 10.1509/jmkg.70.3.1
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- Article
From the Editor.
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- 2006
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- Publication type:
- Editorial
Measuring Marketing Productivity: Current Knowledge and Future Directions.
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- Journal of Marketing, 2004, v. 68, n. 4, p. 76, doi. 10.1509/jmkg.68.4.76.42721
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- Publication type:
- Article
Return on Marketing: Using Customer Equity to Focus Marketing Strategy.
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- Journal of Marketing, 2004, v. 68, n. 1, p. 109, doi. 10.1509/jmkg.68.1.109.24030
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- Publication type:
- Article
Invited Commentaries on "Evolving to a New Dominant Logic for Marketing".
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- Journal of Marketing, 2004, v. 68, n. 1, p. 18, doi. 10.1509/jmkg.68.1.18.24035
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- Publication type:
- Article
Getting Return on Quality: Revenue Expansion, Cost Reduction, or Both?
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- Journal of Marketing, 2002, v. 66, n. 4, p. 7, doi. 10.1509/jmkg.66.4.7.18515
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- Article
The Role of Marketing.
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- Journal of Marketing, 1999, v. 63, n. 4, p. 180, doi. 10.2307/1252111
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- Publication type:
- Article
Return on quality (ROQ): Making service quality financially accountable.
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- Journal of Marketing, 1995, v. 59, n. 2, p. 58, doi. 10.1177/002224299505900205
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- Publication type:
- Article
THE BOTTOM LINE ON QUALITY.
- Published in:
- Financial Executive, 1994, v. 10, n. 5, p. 50
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- Publication type:
- Article
Executive confidence and myopic marketing management.
- Published in:
- Journal of the Academy of Marketing Science, 2023, v. 51, n. 5, p. 1118, doi. 10.1007/s11747-022-00909-z
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- Publication type:
- Article
A strategic framework for artificial intelligence in marketing.
- Published in:
- Journal of the Academy of Marketing Science, 2021, v. 49, n. 1, p. 30, doi. 10.1007/s11747-020-00749-9
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- Publication type:
- Article
The Customer Economics of Internet Privacy.
- Published in:
- Journal of the Academy of Marketing Science, 2002, v. 30, n. 4, p. 455, doi. 10.1177/009207002236917
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- Publication type:
- Article
Should We Delight the Customer?
- Published in:
- Journal of the Academy of Marketing Science, 2000, v. 28, n. 1, p. 86, doi. 10.1177/0092070300281008
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- Publication type:
- Article