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Technology development mode: Transaction cost conceptualization.
- Published in:
- Strategic Management Journal (John Wiley & Sons, Inc.) - 1980 to 2009, 1998, v. 19, n. 6, p. 515, doi. 10.1002/(SICI)1097-0266(199806)19:6<515::AID-SMJ960>3.0.CO;2-F
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- Article
TOWARD A THEORY OF COMPETITIVE MARKET SIGNALING: A RESEARCH AGENDA.
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- Strategic Management Journal (John Wiley & Sons, Inc.) - 1980 to 2009, 1991, v. 12, n. 6, p. 403, doi. 10.1002/smj.4250120602
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- Publication type:
- Article
Technology Adoption: Amplifying Versus Simplifying Innovations.
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- Marketing Letters, 1996, v. 7, n. 4, p. 355, doi. 10.1007/BF00435542
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- Article
The Impact of Risk and Competition on Choice of Innovations.
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- Marketing Letters, 1993, v. 4, n. 3, p. 191, doi. 10.1007/BF00999226
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- Article
Information Processing and Innovative Choice.
- Published in:
- Marketing Letters, 1991, v. 2, n. 2, p. 87, doi. 10.1007/BF00436030
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- Publication type:
- Article
CONSUMER SOCIALIZATION IN DIFFERENT SETTINGS: AN INTERNATIONAL PERSPECTIVE.
- Published in:
- Advances in Consumer Research, 1987, v. 14, n. 1, p. 468
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- Publication type:
- Article
CHILDREN'S PURCHASE REQUESTS AND PARENTAL YIELDING: A CROSS-NATIONAL STUDY.
- Published in:
- Advances in Consumer Research, 1986, v. 13, n. 1, p. 629
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- Publication type:
- Article
AN EXCHANGE THEORY MODEL OF INTERPERSONAL COMMUNICATION.
- Published in:
- Advances in Consumer Research, 1986, v. 13, n. 1, p. 534
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- Publication type:
- Article
CONSUMER SATISFACTION AMONG CHILDREN.
- Published in:
- Advances in Consumer Research, 1985, v. 12, n. 1, p. 279
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- Publication type:
- Article
MARKETING'S POTENTIAL CONTRIBUTION TO CONSUMER BEHAVIOR RESEARCH: THE CASE OF DIFFUSION THEORY.
- Published in:
- Advances in Consumer Research, 1984, v. 11, n. 1, p. 484
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- Publication type:
- Article
CONSUMER BEHAVIOR THEORY: EXCESS AND LIMITATIONS.
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- Advances in Consumer Research, 1982, v. 9, n. 1, p. 8
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- Publication type:
- Article
DISCUSSION PAPER: SOCIOLOGICAL PERSPECTIVES.
- Published in:
- Advances in Consumer Research, 1979, v. 6, n. 1, p. 396
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- Publication type:
- Article
CHILDREN'S CONCEPTIONS OF MEDICINE: THE ROLE OF ADVERTISING.
- Published in:
- Advances in Consumer Research, 1978, v. 5, n. 1, p. 515
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- Publication type:
- Article
CHILDREN AS CONSUMERS: THE NEED FOR MULTITHEORETICAL PERSPECTIVES.
- Published in:
- Advances in Consumer Research, 1976, v. 3, n. 1, p. 508
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- Publication type:
- Article
STABILITY OF SELF-DESIGNATED OPINION LEADERSHIP.
- Published in:
- Advances in Consumer Research, 1974, v. 1, n. 1, p. 417
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- Publication type:
- Article
Elevated Serum 25-Hydroxyvitamin D Levels Are Associated with Improved Bone Formation and Micro-Structural Measures in Elderly Hip Fracture Patients.
- Published in:
- Journal of Clinical Medicine, 2019, v. 8, n. 11, p. 1988, doi. 10.3390/jcm8111988
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- Publication type:
- Article
Technology Diffusion: An Empirical Test of Competitive Effects.
- Published in:
- Journal of Marketing, 1989, v. 53, n. 1, p. 35, doi. 10.1177/002224298905300104
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- Publication type:
- Article
Competitive Effects on Technology Diffusion.
- Published in:
- Journal of Marketing, 1986, v. 50, n. 3, p. 1, doi. 10.1177/002224298605000301
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- Publication type:
- Article
Marketing Strategy: New Directions for Theory and Research.
- Published in:
- Journal of Marketing, 1983, v. 47, n. 2, p. 12, doi. 10.1177/002224298304700203
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- Publication type:
- Article
From The Editor.
- Published in:
- 1983
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- Publication type:
- Editorial
The Process of Innovation and the Diffusion of Innovation.
- Published in:
- Journal of Marketing, 1967, v. 31, n. 1, p. 14, doi. 10.2307/1249295
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- Publication type:
- Article
The effect of weight compared to BMI on patient reported outcomes at long term follow up of primary total hip arthroplasty.
- Published in:
- Journal of Orthopaedics, 2023, v. 41, p. 14, doi. 10.1016/j.jor.2023.04.018
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- Publication type:
- Article
Children's Dispositions Toward Proprietary Drugs and the Role of Television Drug Advertising.
- Published in:
- Public Opinion Quarterly, 1980, v. 44, n. 3, p. 316, doi. 10.1086/268599
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- Publication type:
- Article
Deception by Implication: An Experimental Investigation.
- Published in:
- Journal of Consumer Research, 1988, v. 14, n. 4, p. 483, doi. 10.1086/209130
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- Publication type:
- Article
A Propositional Inventory for New Diffusion Research.
- Published in:
- Journal of Consumer Research, 1985, v. 11, n. 4, p. 849, doi. 10.1086/209021
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- Publication type:
- Article
Organizational Psychographics and Innovativeness.
- Published in:
- Journal of Consumer Research, 1980, v. 7, n. 1, p. 24, doi. 10.1086/208789
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- Publication type:
- Article
Children's Receptivity to Proprietary Medicine Advertising.
- Published in:
- Journal of Consumer Research, 1979, v. 6, n. 3, p. 247, doi. 10.1086/208766
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- Publication type:
- Article
Children and Commercial Persuasion: A Reply to Ryans and Deutscher.
- Published in:
- 1976
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- Publication type:
- Editorial
Children and Commercial Persuasion: An Attribution Theory Analysis.
- Published in:
- Journal of Consumer Research, 1974, v. 1, n. 1, p. 13, doi. 10.1086/208577
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- Publication type:
- Article
Research Notes. ORGANIZATIONAL COSMOPOLITANISM AND INNOVATIVENESS.
- Published in:
- Academy of Management Journal, 1983, v. 26, n. 2, p. 332, doi. 10.2307/255980
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- Publication type:
- Article
MODELING MULTINATIONAL DIFFUSION PATTERNS: AN EFFICIENT METHODOLOGY.
- Published in:
- Marketing Science, 1989, v. 8, n. 3, p. 231, doi. 10.1287/mksc.8.3.231
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- Publication type:
- Article
Consumption Behavior Across Ethnic Categories.
- Published in:
- California Management Review, 1971, v. 14, n. 1, p. 65, doi. 10.2307/41164367
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- Publication type:
- Article
THE ONE FOOT SHELF-Consumer Behavior.
- Published in:
- 1967
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- Publication type:
- Book Review
Consumer Innovators: The Key to New Product Success.
- Published in:
- California Management Review, 1967, v. 10, n. 2, p. 23, doi. 10.2307/41164099
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- Publication type:
- Article
PARENTAL MEDIATION OF TELEVISION ADVERTISING EFFECTS.
- Published in:
- Journal of Communication, 1979, v. 29, n. 1, p. 12, doi. 10.1111/j.1460-2466.1979.tb01678.x
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- Publication type:
- Article
Retaliatory Behavior to New Product Entry.
- Published in:
- Journal of Marketing, 1999, v. 63, n. 4, p. 90, doi. 10.2307/1251976
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- Publication type:
- Article
New product announcement signals and incumbent reactions.
- Published in:
- Journal of Marketing, 1995, v. 59, n. 3, p. 1, doi. 10.1177/002224299505900301
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- Publication type:
- Article
Inducing multiline salespeople to adopt house brands.
- Published in:
- Journal of Marketing, 1995, v. 59, n. 2, p. 16, doi. 10.1177/002224299505900202
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- Publication type:
- Article
Change in CT-measured acetabular bone density following total hip arthroplasty: a systematic review and meta-analysis.
- Published in:
- Acta Orthopaedica, 2023, v. 94, p. 191, doi. 10.2340/17453674.2023.11635
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- Publication type:
- Article
New Production Preannouncing Behavior: A Market Signaling Study.
- Published in:
- Journal of Marketing Research (JMR), 1988, v. 25, n. 3, p. 282, doi. 10.2307/3172530
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- Publication type:
- Article
Short-Run Advertising Effects on Children: A Field Study.
- Published in:
- Journal of Marketing Research (JMR), 1976, v. 13, n. 1, p. 68, doi. 10.2307/3150908
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- Publication type:
- Article
Dimensions of Opinion Leadership.
- Published in:
- Journal of Marketing Research (JMR), 1972, v. 9, n. 1, p. 41, doi. 10.2307/3149604
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- Publication type:
- Article
Personality Correlates of Innovative Buying Behavior: A Reply.
- Published in:
- Journal of Marketing Research (JMR), 1970, v. 7, n. 2, p. 260, doi. 10.2307/3150121
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- Publication type:
- Article
Personality Correlates of Opinion Leadership and Innovative Buying Behavior.
- Published in:
- Journal of Marketing Research (JMR), 1969, v. 6, n. 2, p. 164, doi. 10.2307/3149667
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- Publication type:
- Article
Prediction of Consumer Innovators: Application of Multiple Discriminant Analysis.
- Published in:
- Journal of Marketing Research (JMR), 1968, v. 5, n. 1, p. 64, doi. 10.2307/3149795
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- Publication type:
- Article