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STAGE OF THE ORGANIZATIONAL LIFE CYCLE AND COMPETITION AS MEDIATORS OF PROBLEM PERCEPTION FOR SMALL BUSINESSES.
- Published in:
- Strategic Management Journal (John Wiley & Sons, Inc.) - 1980 to 2009, 1994, v. 15, n. 2, p. 121, doi. 10.1002/smj.4250150204
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- Publication type:
- Article
Museum Marketing: Identification of High, Moderate, and Low Attendee Segments.
- Published in:
- Journal of the Academy of Marketing Science, 1981, v. 9, n. 1, p. 66, doi. 10.1007/BF02723566
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- Publication type:
- Article
A Method for Selecting High Payoff Marketing Strategies For Attracting Noncustomer Product Purchasers.
- Published in:
- Journal of the Academy of Marketing Science, 1977, v. 5, n. 2, p. 85, doi. 10.1007/BF02722002
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- Publication type:
- Article
A Method For Selecting High Payoff Marketing Strategies For Attracting Noncustomer Product Purchasers.
- Published in:
- Journal of the Academy of Marketing Science, 1977, v. 5, n. 1, p. 85, doi. 10.1007/BF02722002
- By:
- Publication type:
- Article
CONTEMPORARY ISSUES IN MARKETING CHANNELS (Book).
- Published in:
- 1981
- By:
- Publication type:
- Book Review