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PUFFERY AND MAGAZINE AD READERSHIP.
- Published in:
- Journal of Marketing, 1980, v. 44, n. 2, p. 78, doi. 10.1177/002224298004400209
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- Article
THE INFORMATION UTILITY OF DTC PRESCRIPTION DRUG ADVERTISING.
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- Journalism & Mass Communication Quarterly, 2004, v. 81, n. 4, p. 788, doi. 10.1177/107769900408100405
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- Article
ADVERTISING MANAGERS' PERCEPTIONS OF SALES EFFECTS AND CREATIVE PROPERTIES OF NATIONAL NEWSPAPER ADVERTISING: THE MEDIUM REVISITED.
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- Journalism & Mass Communication Quarterly, 2003, v. 80, n. 2, p. 410, doi. 10.1177/107769900308000211
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- Article
A DEMAND-SIDE VIEW OF MEDIA SUBSTITUTABILITY IN NATIONAL ADVERTISING: A STUDY OF ADVERTISER OPINIONS ABOUT TRADITIONAL MEDIA OPTIONS.
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- Journalism & Mass Communication Quarterly, 2000, v. 77, n. 2, p. 292, doi. 10.1177/107769900007700205
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- Article
How Researchers Respond to Replication Requests.
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- Journal of Consumer Research, 1982, v. 9, n. 2, p. 216, doi. 10.1086/208916
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- Article
The Interplay of Mood and Regulatory Focus in Influencing Altruistic Behavior.
- Published in:
- Psychology & Marketing, 2013, v. 30, n. 8, p. 635, doi. 10.1002/mar.20634
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- Article
Children's Interaction With Commercials.
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- Symbolic Interaction, 1979, v. 2, n. 2, p. 79, doi. 10.1525/si.1979.2.2.79
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- Article
Changes in the Visual Imagery of Cigarette Ads, 1954-1986.
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- Journal of Public Policy & Marketing, 1991, v. 10, n. 1, p. 63
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- Publication type:
- Article
The Content of Cosmetic Surgery Advertisements Placed in Large City Magazines, 1985-2004.
- Published in:
- Journal of Current Issues & Research in Advertising (CTC Press), 2010, v. 32, n. 2, p. 41, doi. 10.1080/10641734.2010.10505284
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- Article
Do Consumers Believe Advertising Is Negatively Affected When Placed Near News Perceived as Biased?
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- Journal of Current Issues & Research in Advertising (CTC Press), 2007, v. 29, n. 2, p. 15, doi. 10.1080/10641734.2007.10505213
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- Article
Selecting Media for National Advertising Revisited:Criteria of Importance to Large-Company Advertising Managers.
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- Journal of Current Issues & Research in Advertising (CTC Press), 2004, v. 26, n. 1, p. 59, doi. 10.1080/10641734.2004.10505157
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- Article
Selecting Media for National Accounts: Factors of Importance to Agency Media Specialists.
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- Journal of Current Issues & Research in Advertising (CTC Press), 1997, v. 19, n. 2, p. 55, doi. 10.1080/10641734.1997.10524437
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- Article
Themes and Verbal Claims in Cigarette and Alcohol Beverage Ads.
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- Journal of Current Issues & Research in Advertising (CTC Press), 1994, v. 16, n. 2, p. 73, doi. 10.1080/10641734.1994.10505020
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- Article
Reducing computer costs of students using the SPSS.
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- Journalism Educator, 1980, v. 35, n. 2, p. 44, doi. 10.1177/107769588003500209
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- Article
Local Advertisers Say Cost Less Important Than Media Effects.
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- Newspaper Research Journal, 2005, v. 26, n. 2/3, p. 27, doi. 10.1177/073953290502600203
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- Article
Agency Creatives Like TV Advertising Best.
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- Newspaper Research Journal, 2003, v. 24, n. 3, p. 6, doi. 10.1177/073953290302400301
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- Article
Agency media pros look at sales effects of national paper ads.
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- Newspaper Research Journal, 1996, v. 17, n. 1/2, p. 61, doi. 10.1177/073953299601700107
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- Article
What Audience Data do Newspapers Provide Advertisers?
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- Newspaper Research Journal, 1985, v. 6, n. 4, p. 1, doi. 10.1177/073953298500600401
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- Publication type:
- Article
BLACK AND WHITE MODELS AND THEIR ACTIVITIES IN MODERN CIGARETTE AND ALCOHOL ADS.
- Published in:
- Journalism Quarterly, 1994, v. 71, n. 4, p. 873, doi. 10.1177/107769909407100411
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- Publication type:
- Article
Taking It Off: Are Models In Magazine Ads Wearing Less?
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- Journalism Quarterly, 1988, v. 65, n. 4, p. 960, doi. 10.1177/107769908806500419
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- Article
Army Advertising's Perceived Influence: Some Preliminary Findings.
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- Journalism Quarterly, 1988, v. 65, n. 3, p. 719, doi. 10.1177/107769908806500324
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- Publication type:
- Article
Methods of Presentation Used In Clio-Winning Television Commercials.
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- Journalism Quarterly, 1985, v. 62, n. 3, p. 553, doi. 10.1177/107769908506200314
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- Publication type:
- Article
Baiting Viewers: Violence and Sex In Television Program Advertisements.
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- Journalism Quarterly, 1985, v. 62, n. 1, p. 105, doi. 10.1177/107769908506200116
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- Article
Attention To Magazine Ads As Function of Layout Design.
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- Journalism Quarterly, 1984, v. 61, n. 2, p. 439, doi. 10.1177/107769908406100233
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- Publication type:
- Article
Advertising Article Productivity Of the U.S. Academic Community.
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- Journalism Quarterly, 1983, v. 60, n. 3, p. 464, doi. 10.1177/107769908306000311
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- Publication type:
- Article
Effect of Age of Models in Print Ads on Evaluation of Product and Sponsor.
- Published in:
- Journalism Quarterly, 1982, v. 59, n. 3, p. 374, doi. 10.1177/107769908205900303
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- Publication type:
- Article
Researcher's Response To Replication Requests.
- Published in:
- Journalism Quarterly, 1982, v. 59, n. 2, p. 317, doi. 10.1177/107769908205900223
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- Article
Factor Study of Dimensions of Advertiser Credibility.
- Published in:
- Journalism Quarterly, 1981, v. 58, n. 4, p. 629, doi. 10.1177/107769908105800418
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- Publication type:
- Article
How Informative Are Ads on Children's TV Shows?
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- Journalism Quarterly, 1981, v. 58, n. 1, p. 108, doi. 10.1177/107769908105800120
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- Article
Blacks in Introductory Ads.
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- Journalism Quarterly, 1980, v. 57, n. 3, p. 485, doi. 10.1177/107769908005700318
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- Article
Family Income, TV Viewing And Children's Cereal Ratings.
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- Journalism Quarterly, 1980, v. 57, n. 2, p. 327, doi. 10.1177/107769908005700221
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- Publication type:
- Article
'Key Visuals' as Correlates Of Interest in TV Ads.
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- Journalism Quarterly, 1979, v. 56, n. 4, p. 865, doi. 10.1177/107769907905600426
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- Article
Sports Illustrated's Coverage Of Women in Sports.
- Published in:
- Journalism Quarterly, 1979, v. 56, n. 4, p. 861, doi. 10.1177/107769907905600424
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- Article
Factors Affecting Creativity in Generation of Advertising.
- Published in:
- Journalism Quarterly, 1978, v. 55, n. 4, p. 781, doi. 10.1177/107769907805500422
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- Publication type:
- Article
TRUST IN DIFFERENT ADVERTISING MEDIA.
- Published in:
- Journalism & Mass Communication Quarterly, 2007, v. 84, n. 3, p. 455, doi. 10.1177/107769900708400304
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- Publication type:
- Article
Perceived Third-Person Effects and Consumer Attitudes on Prevetting and Banning DTC Advertising.
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- Journal of Consumer Affairs, 2006, v. 40, n. 1, p. 90, doi. 10.1111/j.1745-6606.2006.00047.x
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- Publication type:
- Article
Advertiser Supplied Message Research: Extending the Advertising Substantiation Program.
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- Journal of Consumer Affairs, 1977, v. 11, n. 1, p. 128, doi. 10.1111/j.1745-6606.1977.tb00602.x
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- Article
Promotional Expenditures in U.S. Congressional Elections.
- Published in:
- Journal of Public Policy & Marketing, 1982, v. 1, n. 1, p. 147, doi. 10.2307/30000014
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- Publication type:
- Article