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Introduction: online grocery shopping – current and future challenges and opportunities.
- Published in:
- Electronic Commerce Research, 2024, v. 24, n. 2, p. 711, doi. 10.1007/s10660-024-09875-w
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- Article
Modeling Marketing Dynamics by Time Series Econometrics.
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- Marketing Letters, 2004, v. 15, n. 4, p. 167, doi. 10.1007/s11002-005-0455-0
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- Article
A broader view on brands' growth and decline.
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- International Journal of Market Research, 2020, v. 62, n. 2, p. 127, doi. 10.1177/1470785319873253
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- Article
Dashboards as a Service: Why, What, How, and What Research Is Needed?
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- Journal of Service Research, 2009, v. 12, n. 2, p. 175, doi. 10.1177/1094670509344213
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- Article
Amplifying Off-Site Purchases with On-Site Retail Media Advertising.
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- Journal of Interactive Marketing, 2024, v. 59, n. 4, p. 329, doi. 10.1177/10949968241246257
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- Article
Enduring Attitudes and Contextual Interest: When and Why Attitude Surveys Still Matter in the Online Consumer Decision Journey.
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- Journal of Interactive Marketing, 2020, v. 52, p. 20, doi. 10.1016/j.intmar.2020.03.004
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- Article
Social Media's Impact on the Consumer Mindset: When to Use Which Sentiment Extraction Tool?
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- Journal of Interactive Marketing, 2020, v. 50, p. 136, doi. 10.1016/j.intmar.2019.08.001
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- Article
The Impact of Adding Online-to-Offline Service Platform Channels on Firms' Offline and Total Sales and Profits.
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- Journal of Interactive Marketing, 2019, v. 47, p. 115, doi. 10.1016/j.intmar.2019.03.001
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- Article
Battle of the Brand Fans: Impact of Brand Attack and Defense on Social Media.
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- Journal of Interactive Marketing, 2018, v. 43, p. 33, doi. 10.1016/j.intmar.2018.01.003
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- Publication type:
- Article
Pricing Best Sellers and Traffic Generators: The Role of Asymmetric Cross-selling.
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- Journal of Interactive Marketing, 2018, v. 41, p. 28, doi. 10.1016/j.intmar.2017.09.001
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- Publication type:
- Article
No Comment?! The Drivers of Reactions to Online Posts in Professional Groups.
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- Journal of Interactive Marketing, 2016, v. 35, p. 1, doi. 10.1016/j.intmar.2015.12.003
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- Article
How Online Consumer Segments Differ in Long-term Marketing Effectiveness.
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- Journal of Interactive Marketing, 2014, v. 28, n. 4, p. 271, doi. 10.1016/j.intmar.2014.05.002
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- Article
Social Media Metrics — A Framework and Guidelines for Managing Social Media.
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- Journal of Interactive Marketing, 2013, v. 27, n. 4, p. 281, doi. 10.1016/j.intmar.2013.09.007
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- Article
Consumer Attitude Metrics for Guiding Marketing Mix Decisions.
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- Marketing Science, 2014, v. 33, n. 4, p. 534, doi. 10.1287/mksc.2013.0841
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- Publication type:
- Article
Marketing's Profit Impact: Quantifying Online and Off-line Funnel Progression.
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- Marketing Science, 2011, v. 30, n. 4, p. 604, doi. 10.1287/mksc.1100.0612
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- Article
Retail-Price Drivers and Retailer Profits.
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- Marketing Science, 2007, v. 26, n. 4, p. 473, doi. 10.1287/mksc.1060.0205
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- Article
Performance Regimes and Marketing Policy Shifts.
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- Marketing Science, 2007, v. 26, n. 3, p. 293, doi. 10.1287/mksc.1060.0267
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- Article
When Do Price Thresholds Matter in Retail Categories?
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- Marketing Science, 2007, v. 26, n. 1, p. 83, doi. 10.1287/mksc.1060.0207
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- Publication type:
- Article
How Dynamic Consumer Response, Competitor Response, Company Support, and Company Inertia Shape Long-Term Marketing Effectiveness.
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- Marketing Science, 2004, v. 23, n. 4, p. 596, doi. 10.1287/mksc.1040.0075
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- Publication type:
- Article
Who Benefits from Store Brand Entry?
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- Marketing Science, 2004, v. 23, n. 3, p. 364, doi. 10.1287/mksc.1030.0036
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- Article
Fanning the Flames? Flow Media Coverage of a Price War Affects Retailers, Consumers, and Investors.
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- Journal of Marketing Research (JMR), 2015, v. 52, n. 5, p. 674, doi. 10.1509/jmr.13.0260
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- Article
Mind-Set Metrics in Market Response Models: An Integrative Approach.
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- Journal of Marketing Research (JMR), 2010, v. 47, n. 4, p. 672, doi. 10.1509/jmkr.47.4.672
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- Article
Winners and Losers in a Major Price War.
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- Journal of Marketing Research (JMR), 2008, v. 45, n. 5, p. 499, doi. 10.1509/jmkr.45.5.499
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- Publication type:
- Article
The Impact of Brand Equity and Innovation on the Long-Term Effectiveness of Promotions.
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- Journal of Marketing Research (JMR), 2008, v. 45, n. 3, p. 293, doi. 10.1509/jmkr.45.3.293
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- Article
Practice Prize Report: The 2020 and 2022 ISMS Gary Lilien Practice Prize Competition.
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- Marketing Science, 2023, v. 42, n. 1, p. 6, doi. 10.1287/mksc.2022.1412
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- Article
Do Promotions Benefit Manufacturers, Retailers, or Both?
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- Management Science, 2004, v. 50, n. 5, p. 617, doi. 10.1287/mnsc.1040.0225
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- Article
Social Media and Customer-Based Brand Equity: An Empirical Investigation in Retail Industry.
- Published in:
- Administrative Sciences (2076-3387), 2018, v. 8, n. 3, p. 55, doi. 10.3390/admsci8030055
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- Article
Models That Matter: How Quantitative Marketing Research Can Impact Public Policy.
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- Journal of Public Policy & Marketing, 2022, v. 41, n. 3, p. 206, doi. 10.1177/07439156221098388
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- Article
Informational Challenges in Omnichannel Marketing: Remedies and Future Research.
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- Journal of Marketing, 2021, v. 85, n. 1, p. 103, doi. 10.1177/0022242920968810
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- Article
App Popularity: Where in the World Are Consumers Most Sensitive to Price and User Ratings?
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- Journal of Marketing, 2018, v. 82, n. 5, p. 20, doi. 10.1509/jm.16.0140
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- Publication type:
- Article
Improving Consumer Mindset Metrics and Shareholder Value Through Social Media: The Different Roles of Owned and Earned Media.
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- Journal of Marketing, 2018, v. 82, n. 1, p. 37, doi. 10.1509/jm.16.0055
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- Article
Demonstrating the Value of Marketing.
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- Journal of Marketing, 2016, v. 80, n. 6, p. 173, doi. 10.1509/jm.15.0417
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- Article
What Is Special About Marketing Organic Products? How Organic Assortment, Price, and Promotions Drive Retailer Performance.
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- Journal of Marketing, 2013, v. 77, n. 1, p. 31, doi. 10.1509/jm.10.0229
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- Publication type:
- Article
Effects of Word-of-Mouth Versus Traditional Marketing: Findings from an Internet Social Networking Site.
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- Journal of Marketing, 2009, v. 73, n. 5, p. 90, doi. 10.1509/jmkg.73.5.90
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- Article
Product Innovations, Advertising, and Stock Returns.
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- Journal of Marketing, 2009, v. 73, n. 1, p. 24, doi. 10.1509/jmkg.73.1.024
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- Article
Private-Label Use and Store Loyalty.
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- Journal of Marketing, 2008, v. 72, n. 6, p. 19, doi. 10.1509/jmkg.72.6.019
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- Article
Demand-Based Pricing Versus Past-Price Dependence: A CostBenefit Analysis.
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- Journal of Marketing, 2008, v. 72, n. 2, p. 15, doi. 10.1509/jmkg.72.2.15
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- Article
Moving from Free to Fee: How Online Firms Market to Change Their Business Model Successfully.
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- Journal of Marketing, 2008, v. 72, n. 3, p. 14, doi. 10.1509/JMKG.72.3.014
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- Article
New Products, Sales Promotions, and Firm Value: The Case of the Automobile Industry.
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- Journal of Marketing, 2004, v. 68, n. 4, p. 142, doi. 10.1509/jmkg.68.4.142.42724
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- Article
Promoting Data Richness in Consumer Research: How to Develop and Evaluate Articles with Multiple Data Sources.
- Published in:
- Journal of Consumer Research, 2022, v. 49, n. 2, p. 359, doi. 10.1093/jcr/ucac018
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- Article
Assessing Consequences of Component Sharing across Brands in the Vertical Product Line in the Automotive Market.
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- Journal of Product Innovation Management, 2012, v. 29, n. 4, p. 559, doi. 10.1111/j.1540-5885.2012.00925.x
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- Article
Direct mail to prospects and email to current customers? Modeling and field-testing multichannel marketing.
- Published in:
- Journal of the Academy of Marketing Science, 2024, v. 52, n. 3, p. 815, doi. 10.1007/s11747-023-00962-2
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- Article
Why and when to launch new products during a recession: An empirical investigation of the U.K. FMCG industry and the U.S. automobile industry.
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- Journal of the Academy of Marketing Science, 2024, v. 52, n. 2, p. 576, doi. 10.1007/s11747-023-00936-4
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- Article
How CEO/CMO characteristics affect innovation and stock returns: findings and future directions.
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- Journal of the Academy of Marketing Science, 2020, v. 48, n. 6, p. 1229, doi. 10.1007/s11747-020-00732-4
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- Article
Paths to and off purchase: quantifying the impact of traditional marketing and online consumer activity.
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- Journal of the Academy of Marketing Science, 2016, v. 44, n. 4, p. 440, doi. 10.1007/s11747-015-0431-z
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- Article
The formation, evolution and replacement of price-quality relationships.
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- Journal of the Academy of Marketing Science, 2016, v. 44, n. 1, p. 46, doi. 10.1007/s11747-014-0408-3
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- Publication type:
- Article
The Long-Term Effects of Price Promotions on Category Incidence, Brand Choice, and Purchase Quantity.
- Published in:
- Journal of Marketing Research (JMR), 2002, v. 39, n. 4, p. 421, doi. 10.1509/jmkr.39.4.421.19114
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- Article