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INVOLVEMENT, FAMILIARITY, COGNITIVE DIFFERENTIATION, AND ADVERTISING RECALL: A TEST OF CONVERGENT AND DISCRIMINANT VALIDITY.
- Published in:
- Advances in Consumer Research, 1985, v. 12, n. 1, p. 356
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- Publication type:
- Article
AN ANALYSIS OF COGNITIVE RESPONSES TO COMPARATIVE ADVERTISING.
- Published in:
- Advances in Consumer Research, 1980, v. 7, n. 1, p. 566
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- Publication type:
- Article
THE STABILITY OF RESPONSES OBTAINED BY FREE ELICITATION: IMPLICATIONS FOR MEASURING ATTRIBUTE SALIENCE AND MEMORY STRUCTURE.
- Published in:
- Advances in Consumer Research, 1979, v. 6, n. 1, p. 269
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- Publication type:
- Article