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STRATEGIC TYPES, DISTINCTIVE MARKETING COMPETENCIES AND ORGANIZATIONAL PERFORMANCE: A MULTIPLE MEASURES-BASED STUDY.
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- Strategic Management Journal (John Wiley & Sons, Inc.) - 1980 to 2009, 1990, v. 11, n. 5, p. 365, doi. 10.1002/smj.4250110504
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- Article
Evaluating Health Care Quality: The Moderating Role of Outcomes.
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- Journal of Health Care Marketing, 1992, v. 12, n. 1, p. 4
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- Article
Pricing and Performance in Health Maintenance Organizations: A Strategic Management Perspective.
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- Journal of Health Care Marketing, 1989, v. 9, n. 1, p. 25
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- Article
Strategic Market Planning.
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- 1987
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- Book Review
The Politics of Marketing: Analyzing the Parallel Political Marketplace.
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- Journal of Marketing, 1986, v. 50, n. 1, p. 40, doi. 10.1177/002224298605000104
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- Article
Success-producer and failure-preventer marketing skills: A social learning theory interpretation.
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- Journal of the Academy of Marketing Science, 1992, v. 20, n. 1, p. 17, doi. 10.1007/BF02723472
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- Article
Implementing Marketing Strategies: Developing and Testing a Managerial Theory.
- Published in:
- Journal of Marketing, 1999, v. 63, n. 4, p. 57, doi. 10.2307/1251974
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- Article