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ESTIMATING THE CONFIDENCE INTERVAL FOR THE OPTIMAL MARKETING MIX: AN APPLICATION TO LEAD GENERATION.
- Published in:
- Marketing Science, 1983, v. 2, n. 2, p. 193, doi. 10.1287/mksc.2.2.193
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- Publication type:
- Article
Forecasting the Impact of Socioeconomic and Demographic Change on Product Demand.
- Published in:
- Journal of Marketing Research (JMR), 1985, v. 22, n. 4, p. 415, doi. 10.2307/3151586
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- Publication type:
- Article
MARKETING DECISION MODELS.
- Published in:
- 1983
- By:
- Publication type:
- Book Review
A Regression Model for Market Segmentation Studies.
- Published in:
- Journal of Marketing Research (JMR), 1980, v. 17, n. 3, p. 335, doi. 10.2307/3150531
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- Publication type:
- Article
Item Nonresponse in Mail Surveys: Extent and Correlates.
- Published in:
- Journal of Marketing Research (JMR), 1978, v. 15, n. 2, p. 285, doi. 10.2307/3151264
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- Publication type:
- Article
Market Segment Response to the Marketing Decision Variables.
- Published in:
- Journal of Marketing Research (JMR), 1974, v. 11, n. 4, p. 399, doi. 10.2307/3151286
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- Publication type:
- Article
Assessing Communication Effects on Energy Conservation.
- Published in:
- Journal of Consumer Research, 1978, v. 5, n. 2, p. 82, doi. 10.1086/208718
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- Publication type:
- Article
HALO EFFECTS IN BRAND BELIEF MEASUREMENT: IMPLICATIONS FOR ATTITUDE MODEL DEVELOPMENT.
- Published in:
- Advances in Consumer Research, 1974, v. 1, n. 1, p. 280
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- Publication type:
- Article
REPLY TO "WHEN DOES LAG STRUCTURE REALLY MATTER . . . INDEED?"
- Published in:
- Management Science, 1988, v. 34, n. 7, p. 917, doi. 10.1287/mnsc.34.7.917
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- Publication type:
- Article
WHEN DOES LAG STRUCTURE REALLY MATTER IN OPTIMIZING ADVERTISING EXPENDITURES.
- Published in:
- Management Science, 1986, v. 32, n. 2, p. 182, doi. 10.1287/mnsc.32.2.182
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- Publication type:
- Article
EVALUATING AND IMPROVING RESOURCE ALLOCATION FOR NAVY RECRUITING.
- Published in:
- Management Science, 1980, v. 26, n. 12, p. 1198, doi. 10.1287/mnsc.26.12.1198
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- Publication type:
- Article
Confidence Interval for the Total Advertising Impact and Its Mean Duration under Koyck Models.
- Published in:
- Journal of the Academy of Marketing Science, 1991, v. 19, n. 4, p. 333, doi. 10.1007/BF02726508
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- Publication type:
- Article