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A Re-Examination of the Relative Persuasiveness of Comparative and Noncomparative Advertising.
- Published in:
- Advances in Consumer Research, 1994, v. 21, n. 1, p. 299
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- Publication type:
- Article
Kids, cartoons, and cookies: Stereotype priming effects on children's food consumption.
- Published in:
- Journal of Consumer Psychology (John Wiley & Sons, Inc. ), 2016, v. 26, n. 2, p. 257, doi. 10.1016/j.jcps.2015.06.003
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- Publication type:
- Article
Rational Design of Soft, Thermally Conductive Composite Liquid‐Cooled Tubes for Enhanced Personal, Robotics, and Wearable Electronics Cooling.
- Published in:
- Advanced Materials Technologies, 2019, v. 4, n. 7, p. N.PAG, doi. 10.1002/admt.201800690
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- Article
Price Endings, Left-Digit Effects, and Choice.
- Published in:
- Journal of Consumer Research, 2009, v. 36, n. 2, p. 328, doi. 10.1086/597215
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- Publication type:
- Article
Kids, Caregivers, and Cartoons: The Impact of Licensed Characters on Food Choices and Consumption.
- Published in:
- Journal of Public Policy & Marketing, 2019, v. 38, n. 2, p. 214, doi. 10.1177/0743915619827919
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- Publication type:
- Article
Resale Price Maintenance After Leegin: Behavioral, Evolutionary, and Institutional Insights for Advancing the Free Rider Thesis.
- Published in:
- Journal of Public Policy & Marketing, 2017, v. 36, n. 2, p. 196, doi. 10.1509/jppm.15.115
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- Publication type:
- Article
When Do Firms Conform to Regulatory Control? The Effect of Control Processes on Compliance and Opportunism.
- Published in:
- Journal of Public Policy & Marketing, 2002, v. 21, n. 2, p. 319, doi. 10.1509/jppm.21.2.319.17578
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- Publication type:
- Article
Attributions and Conformity in Illicit Consumption: The Mediating Role of Group Attractiveness.
- Published in:
- Journal of Public Policy & Marketing, 2001, v. 20, n. 1, p. 84, doi. 10.1509/jppm.20.1.84.17283
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- Publication type:
- Article
Another Look at the Impact of Reference Information on Consumer Impressions of Nutrition Information.
- Published in:
- Journal of Public Policy & Marketing, 1996, v. 15, n. 1, p. 55
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- Publication type:
- Article
Using Individual Differences to Segment the "Market" for an Attribution-Based Substance Abuse Intervention Program.
- Published in:
- Journal of Public Policy & Marketing, 1996, v. 15, n. 2, p. 252
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- Publication type:
- Article
Consumer Response to Retailers' Use of Partially Comparative Pricing.
- Published in:
- Journal of Marketing, 2004, v. 68, n. 3, p. 37, doi. 10.1509/jmkg.68.3.37.34769
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- Publication type:
- Article
Grocery Price Setting and Quantity Surchages.
- Published in:
- Journal of Marketing, 2003, v. 67, n. 3, p. 34, doi. 10.1509/jmkg.67.3.34.18653
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- Publication type:
- Article
Beyond radical affordability in the base of the pyramid: The role of consumer self‐confidence in product acceptance.
- Published in:
- Journal of Consumer Affairs, 2023, v. 57, n. 1, p. 619, doi. 10.1111/joca.12514
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- Publication type:
- Article
Free riding and resale price maintenance: Insights from marketing research and practice.
- Published in:
- Antitrust Bulletin, 2010, v. 55, n. 2, p. 381, doi. 10.1177/0003603X1005500205
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- Article
Oxide‐Mediated Formation of Chemically Stable Tungsten–Liquid Metal Mixtures for Enhanced Thermal Interfaces.
- Published in:
- Advanced Materials, 2019, v. 31, n. 44, p. N.PAG, doi. 10.1002/adma.201904309
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- Publication type:
- Article
When Persuasion Goes Undetected: The Case of Comparative Advertising.
- Published in:
- Journal of Marketing Research (JMR), 1993, v. 30, n. 3, p. 315, doi. 10.2307/3172884
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- Publication type:
- Article