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EXPERIENCES WITH SCRIPT ELICITATION WITHIN CONSUMER DECISION MAKING CONTEXTS.
- Published in:
- Advances in Consumer Research, 1983, v. 10, n. 1, p. 667
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- Publication type:
- Article
ON ALTERNATIVE EXPERIMENTAL METHODS FOR CONJOINT ANALYSIS.
- Published in:
- Advances in Consumer Research, 1981, v. 8, n. 1, p. 317
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- Publication type:
- Article
Mapping the Procedural Knowledge of Industrial Sales Personnel: A Script-Theoretic Investigation.
- Published in:
- Journal of Marketing, 1989, v. 53, n. 1, p. 16, doi. 10.1177/002224298905300103
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- Publication type:
- Article
A Script-theoretic Analysis of Industrial Purchasing Behavior.
- Published in:
- Journal of Marketing, 1984, v. 48, n. 4, p. 22, doi. 10.1177/002224298404800403
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- Publication type:
- Article
An Exploration of High-Risk Leisure Consumption through Skydiving.
- Published in:
- Journal of Consumer Research, 1993, v. 20, n. 1, p. 1, doi. 10.1086/209330
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- Publication type:
- Article
Do Feelings of Success Mediate Sales Performance-Work Attitude Relationships?
- Published in:
- Journal of the Academy of Marketing Science, 1993, v. 21, n. 2, p. 91, doi. 10.1007/BF02894420
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- Publication type:
- Article
Assimilation and Contrast Priming Effects in the Initial Consumer Sales Call.
- Published in:
- Psychology & Marketing, 1995, v. 12, n. 4, p. 321, doi. 10.1002/mar.4220120408
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- Publication type:
- Article
Impact of Salesperson Attraction on Sales Managers' Attributions and Feedback.
- Published in:
- Journal of Marketing, 1996, v. 60, n. 2, p. 47, doi. 10.1177/002224299606000204
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- Publication type:
- Article
The Consumer Quest for Authenticity: The Multiplicity of Meanings Within the MG Subculture of Consumption.
- Published in:
- Journal of the Academy of Marketing Science, 2006, v. 34, n. 4, p. 481, doi. 10.1177/0092070306288403
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- Publication type:
- Article
Reliability and Validity of Conjoint Analysis and Self-Explicated Weights: A Comparison.
- Published in:
- Journal of Marketing Research (JMR), 1984, v. 21, n. 4, p. 456, doi. 10.2307/3151471
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- Publication type:
- Article