Found: 23
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The Effects of Deadline Pressure on Attitudinal Ambivalence.
- Published in:
- Marketing Letters, 2003, v. 14, n. 2, p. 83, doi. 10.1023/A:1025465917331
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- Article
The 'No Hard Feelings' Effect: Voters' Resolution of Ambivalence to Make a Choice Between Candidates.
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- Advances in Consumer Research, 2012, v. 40, p. 349
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- Article
Stereotype Processing's Effect on the Impact of the Myth/Fact Message Format: The Role of Personal Relevance.
- Published in:
- 2011
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- Publication type:
- Abstract
Profiling the Brand Personality of Specific Brands.
- Published in:
- Advances in Consumer Research, 2008, v. 35, p. 534
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- Article
The Moderating Effects of Past Experience on Behavioral Intentions.
- Published in:
- 2007
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- Abstract
Catch a Tiger By His Toe: Ambivalence in Decision Making in the 2000 Presidential Election.
- Published in:
- Advances in Consumer Research, 2002, v. 29, n. 1, p. 333
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- Publication type:
- Article
When a Company Does Not Respond to Negative Publicity: Cognitive Elaboration vs. Negative Affect Perspective.
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- Advances in Consumer Research, 1999, v. 26, n. 1, p. 325
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- Publication type:
- Article
I Can't Get You Out of My Head: The Influence of Secrecy on Consumers' Self‐Brand Connections.
- Published in:
- Journal of Consumer Psychology (John Wiley & Sons, Inc. ), 2019, v. 29, n. 3, p. 463, doi. 10.1002/jcpy.1082
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- Article
How category advertising norms and consumer counter-conformity influence comparative advertising effectiveness
- Published in:
- Journal of Consumer Psychology (John Wiley & Sons, Inc. ), 2012, v. 22, n. 4, p. 496, doi. 10.1016/j.jcps.2012.07.001
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- Article
When Competitive Interference Can Be Beneficial.
- Published in:
- Journal of Consumer Research, 2003, v. 30, n. 2, p. 283, doi. 10.1086/376801
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- Publication type:
- Article
Not so bad after all: How format influences review writers' post‐review evaluations.
- Published in:
- Journal of Consumer Behaviour, 2022, v. 21, n. 6, p. 1365, doi. 10.1002/cb.2079
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- Publication type:
- Article
Stereotype Processing's Effect on the Impact of the Myth/Fact Message Format and the Role of Personal Relevance.
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- Psychology & Marketing, 2013, v. 30, n. 1, p. 36, doi. 10.1002/mar.20587
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- Article
The influence of past behavior on behavioral intent: An information-processing explanation.
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- Psychology & Marketing, 2008, v. 25, n. 12, p. 1151, doi. 10.1002/mar.20258
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- Article
The moderating effect of perceived control on motivation to engage in deliberative processing.
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- Psychology & Marketing, 2005, v. 22, n. 9, p. 751, doi. 10.1002/mar.20083
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- Publication type:
- Article
An Examination of Perceived Behavioral Control: Internal and External Influences on Intention.
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- Psychology & Marketing, 2003, v. 20, n. 7, p. 625, doi. 10.1002/mar.10089
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- Publication type:
- Article
The Stigma of Mental Illness: Using Segmentation for Social Change.
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- Journal of Public Policy & Marketing, 2017, v. 36, n. 1, p. 97, doi. 10.1509/jppm.13.125
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- Article
The Innovator's License: A Latitude to Deviate from Category Norms.
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- Journal of Marketing, 2013, v. 77, n. 1, p. 120, doi. 10.1509/jm.10.0145
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- Article
Exploring Differences in Attitudes Between Light and Heavy Brand Users.
- Published in:
- Journal of Consumer Psychology (John Wiley & Sons, Inc. ), 2001, v. 10, n. 1/2, p. 75, doi. 10.1207/s15327663jcp1401&2_9
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- Article
Norm violations and the role of marketplace comparisons in positioning brands.
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- Journal of the Academy of Marketing Science, 2007, v. 35, n. 4, p. 550, doi. 10.1007/s11747-007-0050-4
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- Article
Prototypicality advantages for pioneers over me-too brands: the role of evolving product designs.
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- Journal of the Academy of Marketing Science, 2007, v. 35, n. 2, p. 172, doi. 10.1007/s11747-007-0043-3
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- Publication type:
- Article
Have your cake and eat it too: how invoking post-purchase hyperopia mitigates impulse purchase regret.
- Published in:
- Marketing Letters, 2021, v. 32, n. 1, p. 75, doi. 10.1007/s11002-020-09536-6
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- Article
The tangled web we weave.
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- Marketing Theory, 2016, v. 16, n. 4, p. 493, doi. 10.1177/1470593116666409
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- Article
The Motivational Impact of Perceived Control on Behavioral Intentions.
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- Journal of Applied Social Psychology, 2010, v. 40, n. 9, p. 2407, doi. 10.1111/j.1559-1816.2010.00664.x
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- Article