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Buyer-Supplier Relational Characteristics and Joint Decision Making.
- Published in:
- Marketing Letters, 1994, v. 5, n. 3, p. 259, doi. 10.1007/BF00993905
- By:
- Publication type:
- Article
Market-Driven Strategies in Health Care.
- Published in:
- 1989
- By:
- Publication type:
- Book Review
Bringing Innovation to Market: How to Break Corporate and Customer Barriers.
- Published in:
- 1989
- By:
- Publication type:
- Book Review
Reverse Marketing: The New Buyer-Supplier Relationship.
- Published in:
- 1989
- By:
- Publication type:
- Book Review
No Contest: The Case Against Competition.
- Published in:
- 1988
- By:
- Publication type:
- Book Review
The PIMS Principles: Linking Strategy to Performance.
- Published in:
- 1989
- By:
- Publication type:
- Book Review
Managing New Product Innovations.
- Published in:
- 1989
- By:
- Publication type:
- Book Review
Voluntary Regulation of Advertising: A Comparative Analysis of the United Kingdom and the United States.
- Published in:
- 1989
- By:
- Publication type:
- Book Review
Philosophical and Radical Thought in Marketing.
- Published in:
- 1989
- By:
- Publication type:
- Book Review
Developing and Implementing Marketing Strategies.
- Published in:
- 1989
- By:
- Publication type:
- Book Review
A Theory of Political Choice Behavior.
- Published in:
- 1988
- By:
- Publication type:
- Book Review
Entry Strategies for International Markets.
- Published in:
- 1988
- By:
- Publication type:
- Book Review
The Strategy and Tactics of Pricing.
- Published in:
- 1988
- By:
- Publication type:
- Book Review
Why People Buy.
- Published in:
- 1988
- By:
- Publication type:
- Book Review
Knowledge Development in Marketing.
- Published in:
- 1988
- By:
- Publication type:
- Book Review
Marketing and Economic Development.
- Published in:
- 1988
- By:
- Publication type:
- Book Review
Toward a Theory of Marketing Control: Environmental Context, Control Types, and Consequences.
- Published in:
- Journal of Marketing, 1988, v. 52, n. 3, p. 23, doi. 10.1177/002224298805200303
- By:
- Publication type:
- Article
Winning & Keeping Industrial Customers: The Dynamics of Customer Relations.
- Published in:
- 1988
- By:
- Publication type:
- Book Review
Advances in International Marketing.
- Published in:
- 1988
- By:
- Publication type:
- Book Review
Issues Management--Corporate Public Policymaking in an Information Society/Issues Management--How You Can Plan, Organize, and Manage for the Future/Managing the New Bottom Line: Issues Management for Senior Executives.
- Published in:
- 1988
- By:
- Publication type:
- Book Review
Competition in Global Industries.
- Published in:
- 1988
- By:
- Publication type:
- Book Review
Managing in the Service Economy.
- Published in:
- 1988
- By:
- Publication type:
- Book Review
Strategic Brand Concept-Image Management.
- Published in:
- Journal of Marketing, 1986, v. 50, n. 4, p. 135, doi. 10.1177/002224298605000401
- By:
- Publication type:
- Article
Best face forward: Improving companies' service interfaces with customers.
- Published in:
- Journal of Interactive Marketing, 2005, v. 19, n. 4, p. 67, doi. 10.1002/dir.20050
- By:
- Publication type:
- Article
Best face forward: Improving companies' service interfaces with customers.
- Published in:
- Journal of Interactive Marketing, 2005, v. 19, n. 4, p. 67, doi. 10.1002/dir.20050
- By:
- Publication type:
- Article
A Theories-in-Use Approach to Building Marketing Theory.
- Published in:
- Journal of Marketing, 2020, v. 84, n. 1, p. 32, doi. 10.1177/0022242919888477
- By:
- Publication type:
- Article
On Managerial Relevance.
- Published in:
- 2011
- By:
- Publication type:
- Case Study
The influence of coworker feedback on salespeople.
- Published in:
- Journal of Marketing, 1994, v. 58, n. 4, p. 82, doi. 10.1177/002224299405800407
- By:
- Publication type:
- Article
Market orientation: Antecedents and consequences.
- Published in:
- Journal of Marketing, 1993, v. 57, n. 3, p. 53, doi. 10.2307/1251854
- By:
- Publication type:
- Article
Control Combinations in Marketing: Conceptual Framework and Empirical Evidence.
- Published in:
- Journal of Marketing, 1993, v. 57, n. 1, p. 57, doi. 10.1177/002224299305700104
- By:
- Publication type:
- Article
Developing a Winning J.I.T. Marketing Strategy.
- Published in:
- 1991
- By:
- Publication type:
- Book Review
Building a Chain of Customers: Linking Business Functions to create the World Class Company.
- Published in:
- 1991
- By:
- Publication type:
- Book Review
The Competitive Advantage of Nations.
- Published in:
- 1991
- By:
- Publication type:
- Book Review
Market Driven Strategy--Processes for Creating Value.
- Published in:
- 1991
- By:
- Publication type:
- Book Review
Enhancing and Measuring Consumers' Motivation, Opportunity, and Ability to Process Brand Information from Ads.
- Published in:
- Journal of Marketing, 1991, v. 55, n. 4, p. 32, doi. 10.1177/002224299105500403
- By:
- Publication type:
- Article
All Consuming Images - The Politics of Style in Contemporary Culture.
- Published in:
- 1991
- By:
- Publication type:
- Book Review
Morality and the Market: Consumer Pressure for Corporate Accountability.
- Published in:
- 1991
- By:
- Publication type:
- Book Review
Modern Marketing Theory: Critical Issues in the Philosophy of Marketing Science.
- Published in:
- 1991
- By:
- Publication type:
- Book Review
Satisfaction Guaranteed: The Making of the American Mass Market/New and Improved: The Story of Mass Marketing in America.
- Published in:
- 1991
- By:
- Publication type:
- Book Review
Product Quality: An Investigation Into the Concept and How It Is Perceived by Consumers.
- Published in:
- 1991
- By:
- Publication type:
- Book Review
Marketing Strategies for the New Europe: A North American Perspective on 1992.
- Published in:
- 1991
- By:
- Publication type:
- Book Review
Contemporary Perspectives on Strategic Market Planning.
- Published in:
- 1991
- By:
- Publication type:
- Book Review
Historical Perspectives in Marketing: Essays in Honor of Stanley C. Hollander.
- Published in:
- 1991
- By:
- Publication type:
- Book Review
Social Marketing: Strategies for Changing Public Behavior/Social Marketing: Promoting the Causes of Public and Nonprofit Agencies.
- Published in:
- 1991
- By:
- Publication type:
- Book Review
The Management Control Function/Accounting From the Outside - The Collected Papers of Anthony G. Hopwood/Measures for Manufacturing Excellence.
- Published in:
- 1991
- By:
- Publication type:
- Book Review
Pursuing Customers: An Ethnography of Marketing Activities/Making Sales: Influence as Interpersonal Accomplishment (Book).
- Published in:
- 1990
- By:
- Publication type:
- Book Review
Does It Pay to Advertise?: Cases Illustrating Successful Brand Advertising (Book).
- Published in:
- 1990
- By:
- Publication type:
- Book Review
The Predatory Society: Deception in the American Marketplace (Book).
- Published in:
- 1990
- By:
- Publication type:
- Book Review
Book reviews.
- Published in:
- 1990
- By:
- Publication type:
- Book Review
Book Reviews.
- Published in:
- 1990
- By:
- Publication type:
- Book Review