Found: 20
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Does Space Speak Quantities? The Impact of Interspace on Product Size Estimates.
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- Advances in Consumer Research, 2020, v. 48, p. 808
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- Article
Future is "Right" on Your Face: The Role of Facing Direction of Product on Attitudes toward Product.
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- Advances in Consumer Research, 2016, v. 44, p. 768
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- Article
When Lacking Awareness Arises: The Role of Unconscious Thought on Brand Extension Evaluations.
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- 2016
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- Abstract
Better Not Smile at the Price: The Contradictory Role of Brand Anthropomorphization on Price Fairness.
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- 2013
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- Abstract
Beyond Seeing McDonald's Fiesta Menu: The Role of Accent in Brand Sincerity of Ethnic Products and Brands.
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- 2012
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- Abstract
Seeing Man in Man's Best Friend The Role of Anthropomorphism on Increasing Prosocial Behavior.
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- 2011
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- Abstract
When Humanizing Brands Goes Wrong: The Detrimental Role of Brand Anthropomorphization amidst Product Wrongdoings.
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- 2011
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- Abstract
Consumer Victimization: A Psychological Contracts Perspective.
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- 2011
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- Abstract
Brand Anthropomorphization: A Homocentric Knowledge Activation Perspective.
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- 2011
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- Abstract
Pushing the Envelope of Brand and Personality: Antecedents and Moderators of Anthropomorphized Brands.
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- Advances in Consumer Research, 2009, v. 36, p. 413
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- Article
Moral Orientation: Its Relation to Product Involvement and Consumption.
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- Advances in Consumer Research, 2001, v. 28, n. 1, p. 431
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- Article
Effects of Compulsive Buying Tendencies on Attitudes Toward Advertising: The Moderating Role of Exposure to TV Commercials and TV Shows.
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- Journal of Current Issues & Research in Advertising (CTC Press), 2002, v. 24, n. 2, p. 17, doi. 10.1080/10641734.2002.10505132
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- Article
Should Anthropomorphized Brands Engage Customers? The Impact of Social Crowding on Brand Preferences.
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- Journal of Marketing, 2017, v. 81, n. 6, p. 99, doi. 10.1509/jm.16.0211
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- Article
Better Not Smile at the Price: The Differential Role of Brand Anthropomorphization on Perceived Price Fairness.
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- Journal of Marketing, 2015, v. 79, n. 4, p. 56, doi. 10.1509/jm.13.0410
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- Article
When Humanizing Brands Goes Wrong: The Detrimental Effect of Brand Anthropomorphization Amid Product Wrongdoings.
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- Journal of Marketing, 2013, v. 77, n. 3, p. 81, doi. 10.1509/jm.11.0510
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- Article
Web‐Based Chatting: Consumer Communication in Cyberspace.
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- Journal of Consumer Psychology (John Wiley & Sons, Inc. ), 2003, v. 13, n. 1/2, p. 17, doi. 10.1207/S15327663JCP13-1&2_02
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- Article
When distraction may be a good thing: The role of distraction in low‐fit brand extension evaluation.
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- Psychology & Marketing, 2020, v. 37, n. 4, p. 604, doi. 10.1002/mar.21329
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- Article
Space between products on display: the impact of interspace on consumer estimation of product size.
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- Journal of the Academy of Marketing Science, 2021, v. 49, n. 6, p. 1109, doi. 10.1007/s11747-021-00772-4
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- Article
Consumer Ethnocentrism Offline and Online: The Mediating Role of Marketing Efforts and Personality Traits in the United States, South Korea, and India.
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- Journal of the Academy of Marketing Science, 2006, v. 34, n. 3, p. 367, doi. 10.1177/0092070304270140
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- Article
Diagnostic Screener for Compulsive Buying: Applications to the USA and South Korea.
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- Journal of Consumer Affairs, 2003, v. 37, n. 1, p. 161, doi. 10.1111/j.1745-6606.2003.tb00445.x
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- Article