Found: 16
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Strategy, market orientation and performance: the political context.
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- Journal of Public Affairs (14723891), 2015, v. 15, n. 1, p. 37, doi. 10.1002/pa.1494
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- Article
The selling of the President 2004: a marketing perspective.
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- Journal of Public Affairs (14723891), 2007, v. 7, n. 3, p. 249, doi. 10.1002/pa.265
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- Article
Political marketing in untraditional campaigns: the case of David Cameron's Conservative Party leadership victory.
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- Journal of Public Affairs (14723891), 2007, v. 7, n. 3, p. 235, doi. 10.1002/pa.264
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- Article
Strategic postures of political marketing: an exploratory operationalization.
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- Journal of Public Affairs (14723891), 2006, v. 6, n. 1, p. 15, doi. 10.1002/pa.39
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- Article
The views of an advocatus dei: Political marketing and its critics.
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- Journal of Public Affairs (14723891), 2004, v. 4, n. 3, p. 225, doi. 10.1002/pa.187
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- Article
Subsidiary Knowledge Development in Knowledge-Intensive Business Services: A Configuration Approach.
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- Journal of International Marketing, 2015, v. 23, n. 4, p. 22, doi. 10.1509/jim.14.0150
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- Article
Organization Architecture Configurations for Successful Servitization.
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- Journal of Service Research, 2024, v. 27, n. 3, p. 307, doi. 10.1177/10946705231180368
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- Article
Driver Configurations for Successful Service Infusion.
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- Journal of Service Research, 2017, v. 20, n. 3, p. 275, doi. 10.1177/1094670517706160
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- Article
A consumer perspective on managing the consequences of chain liability.
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- Journal of Supply Chain Management, 2022, v. 58, n. 4, p. 58, doi. 10.1111/jscm.12279
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- Article
Measuring customer value and satisfaction in services transactions, scale development, validation and cross-cultural comparison.
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- International Journal of Consumer Studies, 2007, v. 31, n. 6, p. 554, doi. 10.1111/j.1470-6431.2007.00596.x
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- Article
Configuration theory assessment of business relationship strategies: conceptual model and hypothesis development.
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- Journal of Customer Behaviour, 2010, v. 9, n. 3, p. 299, doi. 10.1362/147539210X533205
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- Article
It's in the Mix: How Firms Configure Resource Mobilization for New Product Success.
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- Journal of Product Innovation Management, 2019, v. 36, n. 4, p. 513, doi. 10.1111/jpim.12489
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- Article
When Stress Frustrates and When It Does Not: Configural Models of Frustrated versus Mellow Salespeople.
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- Psychology & Marketing, 2015, v. 32, n. 11, p. 1098, doi. 10.1002/mar.20849
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- Article
Consumer decision making and variety of offerings: The effect of attribute alignability.
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- Psychology & Marketing, 2009, v. 26, n. 4, p. 333, doi. 10.1002/mar.20276
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- Article
Boundary spanner corruption: a potential dark side of multi-level trust in marketing relationships.
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- Journal of the Academy of Marketing Science, 2022, v. 50, n. 5, p. 889, doi. 10.1007/s11747-022-00844-z
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- Article
Choreographing salesperson face-to-face visits with a buyer organization: a social network perspective.
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- Journal of the Academy of Marketing Science, 2022, v. 50, n. 3, p. 615, doi. 10.1007/s11747-021-00826-7
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- Article