Found: 20
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The Monetary Value of Ethical Attributes: Preference Reversal Effects Among Cause-Related Marketing Campaigns.
- Published in:
- Advances in Consumer Research, 2016, v. 44, p. 757
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- Publication type:
- Article
"The Effect of Attribute Order and Variety on Choice Demotivation: A Field Experiment on German Car Buyers".
- Published in:
- 2007
- By:
- Publication type:
- Proceeding
On the Potential of Dialogs in Advertising.
- Published in:
- Marketing Review St. Gallen, 2021, n. 2, p. 36
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- Publication type:
- Article
Product Category Priming -- A Case Study on Chocolate.
- Published in:
- Marketing Review St. Gallen, 2020, n. 3, p. 70
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- Publication type:
- Article
Erfolgsfaktoren des Employer Marketing.
- Published in:
- Marketing Review St. Gallen, 2018, n. 3, p. 68
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- Publication type:
- Article
Studying Shelf Framing With Multiple Consumer Insights.
- Published in:
- Marketing Review St. Gallen, 2017, n. 3, p. 68
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- Publication type:
- Article
Dem Entscheidungsverhalten auf der Spur - Was Marketing von Behavioral Economics lernen kann.
- Published in:
- Marketing Review St. Gallen, 2009, v. 26, n. 4, p. 6, doi. 10.1007/s11621-009-0118-2
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- Publication type:
- Article
Consumer decision making and variety of offerings: The effect of attribute alignability.
- Published in:
- Psychology & Marketing, 2009, v. 26, n. 4, p. 333, doi. 10.1002/mar.20276
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- Publication type:
- Article
Getting a feel for price affect: A conceptual framework and empirical investigation of consumers' emotional responses to price information.
- Published in:
- Psychology & Marketing, 2009, v. 26, n. 1, p. 39, doi. 10.1002/mar.20261
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- Publication type:
- Article
Cause-Related Marketing as Sales Promotion.
- Published in:
- Journal of Marketing Research (JMR), 2024, v. 61, n. 5, p. 955, doi. 10.1177/00222437231200807
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- Publication type:
- Article
The Effectiveness of Cause-Related Marketing: A Meta-Analysis on Consumer Responses.
- Published in:
- Journal of Marketing Research (JMR), 2023, v. 60, n. 1, p. 189, doi. 10.1177/00222437221109782
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- Publication type:
- Article
The Power of Brand Selfies.
- Published in:
- Journal of Marketing Research (JMR), 2021, v. 58, n. 6, p. 1159, doi. 10.1177/00222437211037258
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- Publication type:
- Article
Leveraging Brand Equity for Effective Visual Product Design.
- Published in:
- Journal of Marketing Research (JMR), 2020, v. 57, n. 2, p. 257, doi. 10.1177/0022243720904004
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- Publication type:
- Article
Building a Social Network for Success.
- Published in:
- Journal of Marketing Research (JMR), 2018, v. 55, n. 3, p. 321, doi. 10.1509/jmr.12.0417
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- Publication type:
- Article
The Impact of Brand Equity on Customer Acquisition, Retention, and Profit Margin.
- Published in:
- Journal of Marketing, 2012, v. 76, n. 4, p. 44, doi. 10.1509/jm.10.0522
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- Publication type:
- Article
From Corporate Social Responsibility to Market Demand: The Role of Brand Management.
- Published in:
- Marketing ZFP - Journal of Research & Management, 2020, v. 42, n. 2, p. 35, doi. 10.15358/0344-1369-2020-2-35
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- Publication type:
- Article
Linear Mixed Models - Grundidee, Methodik und Anwendung.
- Published in:
- Marketing ZFP - Journal of Research & Management, 2008, p. 4
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- Publication type:
- Article
A Novel Approach for Predicting and Understanding Consumers' Sense of Design Similarity.
- Published in:
- Journal of Product Innovation Management, 2017, v. 34, n. 6, p. 790, doi. 10.1111/jpim.12367
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- Publication type:
- Article
Consideration of ethical attributes along the consumer decision-making journey.
- Published in:
- Journal of the Academy of Marketing Science, 2019, v. 47, n. 2, p. 328, doi. 10.1007/s11747-019-00629-x
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- Publication type:
- Article
Choice Goal Attainment and Decision and Consumption Satisfaction.
- Published in:
- Journal of Marketing Research (JMR), 2007, v. 44, n. 2, p. 234, doi. 10.1509/jmkr.44.2.234
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- Publication type:
- Article