Found: 33
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Strategic orientations in a competitive context: The role of strategic orientation differentiation.
- Published in:
- Marketing Letters, 2012, v. 23, n. 3, p. 629, doi. 10.1007/s11002-012-9167-4
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- Publication type:
- Article
What do I think about this sustainable Gucci? Product- or company-focused sustainability association, impact on environment, and attractiveness of luxury products.
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- Advances in Consumer Research, 2022, v. 50, p. 276
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- Publication type:
- Article
Mind the Gap: Advice Givers and Receivers in Well-Being Communication.
- Published in:
- Advances in Consumer Research, 2019, v. 47, p. 713
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- Publication type:
- Article
Aesthetic Contrast Motivates Prosocial Behavior.
- Published in:
- 2016
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- Publication type:
- Abstract
Pound Per Pound: Do Heavy Burdens Make Heavy People?
- Published in:
- 2014
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- Publication type:
- Abstract
Giving by the Bucket, Taking by the Grain: The Gap between Health Communicators and Consumers.
- Published in:
- 2014
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- Publication type:
- Abstract
Good Deeds, Risky Bids: Accessible Pro-Social Behavior Increases Monetary Risk Taking.
- Published in:
- 2012
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- Publication type:
- Abstract
Enjoy! Hedonic Consumption and Compliance with Assertive Messages.
- Published in:
- 2011
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- Publication type:
- Abstract
Green Requests: Issue Importance and Compliance with Assertive Language.
- Published in:
- 2011
- By:
- Publication type:
- Abstract
Salient Volunteering Behavior Increases Monetary Risk‐taking.
- Published in:
- Journal of Consumer Psychology (John Wiley & Sons, Inc. ), 2020, v. 30, n. 3, p. 525, doi. 10.1002/jcpy.1146
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- Publication type:
- Article
Weighing heavy: Heavy serving dishes increase food serving.
- Published in:
- PLoS ONE, 2023, v. 18, n. 8, p. 1, doi. 10.1371/journal.pone.0288956
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- Publication type:
- Article
Enjoy! Hedonic Consumption and Compliance with Assertive Messages.
- Published in:
- Journal of Consumer Research, 2012, v. 39, n. 1, p. 51, doi. 10.1086/661933
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- Publication type:
- Article
From Research to Practice: Which Research Strategy Contributes More to Clinical Excellence? Comparing High-Volume versus High-Quality Biomedical Research.
- Published in:
- PLoS ONE, 2015, v. 10, n. 6, p. 1, doi. 10.1371/journal.pone.0129259
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- Publication type:
- Article
Does Sparing the Rod Spoil the Child? How Praising, Scolding, and an Assertive Tone Can Encourage Desired Behaviors.
- Published in:
- Journal of Marketing Research (JMR), 2016, v. 53, n. 3, p. 433, doi. 10.1509/jmr.14.0224
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- Publication type:
- Article
Consistency in identity-related sequential decisions.
- Published in:
- PLoS ONE, 2021, v. 16, n. 12, p. 1, doi. 10.1371/journal.pone.0260048
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- Publication type:
- Article
Well-Being in a Global World—The Role of International Marketing: An Editorial.
- Published in:
- 2022
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- Publication type:
- Editorial
Well-Being in a Global World—Future Directions for Research in International Marketing: An Editorial.
- Published in:
- 2022
- By:
- Publication type:
- Editorial
Impact of Global Brand Chief Marketing Officers' Corporate Social Responsibility and Sociopolitical Activism Communication on Twitter.
- Published in:
- Journal of International Marketing, 2022, v. 30, n. 3, p. 72, doi. 10.1177/1069031X221104077
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- Publication type:
- Article
A Cross-National Investigation into the Marketing Department's Influence Within the Firm: Toward Initial Empirical Generalizations.
- Published in:
- Journal of International Marketing, 2011, v. 19, n. 3, p. 59, doi. 10.1509/jimk.19.3.59
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- Publication type:
- Article
The Value of Core and Noncore Activity Fit for Corporate Social Responsibility: An Expectation-Based Study of Nonprofit Hospitals.
- Published in:
- Journal of Public Policy & Marketing, 2023, v. 42, n. 2, p. 152, doi. 10.1177/07439156221134803
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- Publication type:
- Article
The Squander Sequence: Understanding Food Waste at Each Stage of the Consumer Decision-Making Process.
- Published in:
- Journal of Public Policy & Marketing, 2016, v. 35, n. 2, p. 292, doi. 10.1509/jppm.15.132
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- Publication type:
- Article
Materialism and the Boomerang Effect of Descriptive Norm Demarketing: Extension and Remedy in an Environmental Context.
- Published in:
- Journal of Public Policy & Marketing, 2016, v. 35, n. 1, p. 91, doi. 10.1509/jppm.14.064
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- Publication type:
- Article
Still Waters Run Deep: Comparing Assertive and Suggestive Language in Water Conservation Campaigns.
- Published in:
- Water (20734441), 2018, v. 10, n. 3, p. 275, doi. 10.3390/w10030275
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- Publication type:
- Article
The Impact of Entrepreneurial Orientation on Foreign Market Entry: the Roles of Marketing Program Adaptation, Cultural Distance, and Unanticipated Events.
- Published in:
- Journal of International Entrepreneurship, 2020, v. 18, n. 1, p. 63, doi. 10.1007/s10843-019-00257-0
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- Publication type:
- Article
Go Green!! Should Environmental Messages Be So Assertive??
- Published in:
- Journal of Marketing, 2012, v. 76, n. 1, p. 95, doi. 10.1509/jm.10.0416
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- Publication type:
- Article
Demarketing, Minorities, and National Attachment.
- Published in:
- Journal of Marketing, 2009, v. 73, n. 2, p. 105, doi. 10.1509/jmkg.73.2.105
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- Publication type:
- Article
Health & Wealth: is weight loss success related to monetary savings in U.S. adults of low-income? Findings from a National Study.
- Published in:
- 2019
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- Publication type:
- journal article
Embrace the debate: Goals, de‐marketing overconsumption, and conflicting information.
- Published in:
- Psychology & Marketing, 2020, v. 37, n. 11, p. 1484, doi. 10.1002/mar.21394
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- Publication type:
- Article
Whose Innovation Performance Benefits More from External Networks: Entrepreneurial or Conservative Firms?
- Published in:
- Journal of Product Innovation Management, 2016, v. 33, n. 1, p. 104, doi. 10.1111/jpim.12263
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- Publication type:
- Article
The effect of market orientation and its components on innovation consequences: a meta-analysis.
- Published in:
- Journal of the Academy of Marketing Science, 2008, v. 36, n. 2, p. 166, doi. 10.1007/s11747-007-0053-1
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- Publication type:
- Article
Physical activity counseling in primary care: Insights from public health and behavioral economics.
- Published in:
- 2017
- By:
- Publication type:
- journal article
How Resource Challenges Can Improve Firm Innovation Performance: Identifying Coping Strategies.
- Published in:
- Creativity & Innovation Management, 2016, v. 25, n. 1, p. 110, doi. 10.1111/caim.12122
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- Publication type:
- Article
Carbon innumeracy.
- Published in:
- PLoS ONE, 2018, v. 13, n. 5, p. 1, doi. 10.1371/journal.pone.0196282
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- Publication type:
- Article