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AI is Changing the World: Achieving the Promise, Minimizing the Peril.
- Published in:
- Journal of Macromarketing, 2024, v. 44, n. 4, p. 936, doi. 10.1177/02761467241289573
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- Publication type:
- Article
AI is Changing the World: For Better or for Worse?
- Published in:
- Journal of Macromarketing, 2024, v. 44, n. 4, p. 870, doi. 10.1177/02761467241254450
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- Publication type:
- Article
Franchise Partnership and International Expansion: A Conceptual Framework and Research Propositions.
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- Entrepreneurship: Theory & Practice, 2011, v. 35, n. 3, p. 533, doi. 10.1111/j.1540-6520.2011.00444.x
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- Publication type:
- Article
The Effect of Image Content and Text Similarity on Brand Narratives Sharing.
- Published in:
- Advances in Consumer Research, 2020, v. 48, p. 322
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- Publication type:
- Article
Humanizing Products Through Typeface Design.
- Published in:
- Advances in Consumer Research, 2016, v. 44, p. 758
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- Publication type:
- Article
How Shall I Thank Thee? Giver-Recipient Discrepancies in Preferences for Public or Private Expressions of Gratitude.
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- Advances in Consumer Research, 2016, v. 44, p. 733
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- Publication type:
- Article
Should I Copy Her? A Meta-Analytic Synthesis Of Mimicry Effects.
- Published in:
- Advances in Consumer Research, 2016, v. 44, p. 717
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- Publication type:
- Article
Which Side is Right? Enhancing Customer Experience Through Visual Price Dominance.
- Published in:
- 2016
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- Publication type:
- Abstract
Effects of Legibility of Text in Product Descriptions on Price Perceptions.
- Published in:
- 2011
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- Publication type:
- Abstract
How the Order of Information About an Experiential Product Impacts Affective Evaluation.
- Published in:
- 2011
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- Abstract
Combining High-Scope and Low-Scope Retail Cues: An Integrative Perspective.
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- 2010
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- Publication type:
- Abstract
Effects of Spatial Location of Price Information on Consumers' Perception of Prices and Products.
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- 2008
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- Abstract
How Cue Congruity Affects Consumer Perceptions.
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- 2007
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- Abstract
Does the Frame of a Comparative Ad Moderate the Effectiveness of Extrinsic Information Cues?
- Published in:
- Advances in Consumer Research, 2006, v. 33, n. 1, p. 101
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- Publication type:
- Article
Family Type, Family Authority Relations, and Adolescents' Purchase Influence.
- Published in:
- Advances in Consumer Research, 1999, v. 26, n. 1, p. 379
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- Publication type:
- Article
Interpretations of Semantic Phrases in Comparative Price Advertisements: Some Preliminary Evidence on a Public Policy Issue.
- Published in:
- Advances in Consumer Research, 1993, v. 20, n. 1, p. 479
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- Publication type:
- Article
Societal and Public Policy Issues with Retail Pricing.
- Published in:
- 1993
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- Publication type:
- Proceeding
Regulatory fit: A meta-analytic synthesis.
- Published in:
- Journal of Consumer Psychology (John Wiley & Sons, Inc. ), 2014, v. 24, n. 3, p. 394, doi. 10.1016/j.jcps.2013.11.004
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- Publication type:
- Article
Shall I Tell You Now or Later? Assimilation and Contrast in the Evaluation of Experiential Products.
- Published in:
- Journal of Consumer Research, 2011, v. 38, n. 4, p. 763, doi. 10.1086/660702
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- Publication type:
- Article
Does the Frame of a Comparative Ad Moderate the Effectiveness of Extrinsic Information Cues?
- Published in:
- Journal of Consumer Research, 2006, v. 33, n. 1, p. 115, doi. 10.1086/504142
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- Publication type:
- Article
The Effect of Multiple Extrinsic Cues on Quality Perceptions: A Matter of Consistency.
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- Journal of Consumer Research, 2005, v. 32, n. 1, p. 146, doi. 10.1086/429606
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- Publication type:
- Article
Communicating Price Information through Semantic Cues: The Moderating Effects of Situation and Discount Size.
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- Journal of Consumer Research, 1996, v. 23, n. 2, p. 148, doi. 10.1086/209473
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- Publication type:
- Article
Market Price Variation, Perceived Price Variation, and Consumers' Price Search Decisions for Durable Goods.
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- Journal of Consumer Research, 1994, v. 21, n. 3, p. 453, doi. 10.1086/209410
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- Publication type:
- Article
The Moderating Effects of Message Framing and Source Credibility on the Price-perceived Risk Relationship.
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- Journal of Consumer Research, 1994, v. 21, n. 1, p. 145, doi. 10.1086/209388
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- Publication type:
- Article
The Value of Time Spent in Price-Comparison Shopping: Survey and Experimental Evidence.
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- Journal of Consumer Research, 1992, v. 19, n. 1, p. 52, doi. 10.1086/209285
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- Publication type:
- Article
A Study of Information Search Behavior during the Categorization of New Products.
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- Journal of Consumer Research, 1992, v. 18, n. 4, p. 452, doi. 10.1086/209273
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- Publication type:
- Article
The Influence of Store Environment on Quality Inferences and Store Image.
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- Journal of the Academy of Marketing Science, 1994, v. 22, n. 4, p. 328, doi. 10.1177/0092070394224002
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- Publication type:
- Article
International Industrial Buyer Behavior: An Exploration and a Proposed Model.
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- Journal of the Academy of Marketing Science, 1988, v. 16, n. 2, p. 19, doi. 10.1007/BF02723312
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- Publication type:
- Article
Customer Perceived Value: A Comprehensive Meta-analysis.
- Published in:
- Journal of Service Research, 2024, v. 27, n. 4, p. 501, doi. 10.1177/10946705231222295
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- Publication type:
- Article
A Systematic and Visual Overview of 25 Years of the Journal of Service Research : The Journey Continues.
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- Journal of Service Research, 2023, v. 26, n. 4, p. 479, doi. 10.1177/10946705231194602
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- Publication type:
- Article
The Future of Frontline Research.
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- Journal of Service Research, 2017, v. 20, n. 1, p. 91, doi. 10.1177/1094670516679275
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- Publication type:
- Article
Domo Arigato Mr. Roboto.
- Published in:
- Journal of Service Research, 2017, v. 20, n. 1, p. 43, doi. 10.1177/1094670516679272
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- Publication type:
- Article
Challenges and Opportunities in Multichannel Customer Management.
- Published in:
- Journal of Service Research, 2006, v. 9, n. 2, p. 95, doi. 10.1177/1094670506293559
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- Publication type:
- Article
Frontline Cyborgs at Your Service: How Human Enhancement Technologies Affect Customer Experiences in Retail, Sales, and Service Settings.
- Published in:
- Journal of Interactive Marketing, 2020, v. 51, p. 9, doi. 10.1016/j.intmar.2020.03.001
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- Publication type:
- Article
Mobile Advertising: A Framework and Research Agenda.
- Published in:
- Journal of Interactive Marketing, 2016, v. 34, p. 3, doi. 10.1016/j.intmar.2016.03.003
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- Publication type:
- Article
Strategic Online and Offline Retail Pricing: A Review and Research Agenda.
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- Journal of Interactive Marketing, 2010, v. 24, n. 2, p. 138, doi. 10.1016/j.intmar.2010.02.007
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- Publication type:
- Article
THE EFFECTS OF BUYER IDENTIFICATION AND PURCHASE TIMING ON CONSUMERS' PERCEPTIONS OF TRUST, PRICE FAIRNESS, AND REPURCHASE INTENTIONS.
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- Journal of Interactive Marketing, 2004, v. 18, n. 4, p. 87, doi. 10.1002/dir.20024
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- Publication type:
- Article
Store Atmospherics: A Multisensory Perspective.
- Published in:
- Psychology & Marketing, 2014, v. 31, n. 7, p. 472, doi. 10.1002/mar.20709
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- Publication type:
- Article
Retail Atmospherics and In-Store Nonverbal Cues: An Introduction.
- Published in:
- Psychology & Marketing, 2014, v. 31, n. 7, p. 469, doi. 10.1002/mar.20708
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- Publication type:
- Article
Can you trust a customer's expression? Insights into nonverbal communication in the retail context.
- Published in:
- Psychology & Marketing, 2010, v. 27, n. 10, p. 964, doi. 10.1002/mar.20368
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- Publication type:
- Article
The Influence of Internet-Retailing Factors on Price Expectations.
- Published in:
- Psychology & Marketing, 2003, v. 20, n. 6, p. 477, doi. 10.1002/mar.10083
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- Publication type:
- Article
Understanding How Music Influences Shopping on Weekdays and Weekends.
- Published in:
- Journal of Marketing Research (JMR), 2023, v. 60, n. 5, p. 987, doi. 10.1177/00222437221150930
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- Publication type:
- Article
Testing Work–Life Theory in Marketing: Evidence from Field Experiments on Social Media.
- Published in:
- Journal of Marketing Research (JMR), 2024, v. 61, n. 2, p. 307, doi. 10.1177/00222437231152894
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- Publication type:
- Article
The Impact of In-Store Inspirational (vs. Deal-Oriented) Communication on Spending: The Importance of Activating Consumption Goal Completion.
- Published in:
- Journal of Marketing Research (JMR), 2023, v. 60, n. 6, p. 1071, doi. 10.1177/00222437221149508
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- Publication type:
- Article
Face Forward: How Employees' Digital Presence on Service Websites Affects Customer Perceptions of Website and Employee Service Quality.
- Published in:
- Journal of Marketing Research (JMR), 2020, v. 57, n. 5, p. 917, doi. 10.1177/0022243720934863
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- Publication type:
- Article
The Sales Impact of Using Handheld Scanners: Evidence from the Field.
- Published in:
- Journal of Marketing Research (JMR), 2020, v. 57, n. 3, p. 527, doi. 10.1177/0022243720911624
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- Publication type:
- Article
Service Robots Rising: How Humanoid Robots Influence Service Experiences and Elicit Compensatory Consumer Responses.
- Published in:
- Journal of Marketing Research (JMR), 2019, v. 56, n. 4, p. 535, doi. 10.1177/0022243718822827
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- Publication type:
- Article
Reframing the Discount as a Comparison Against the Sale Price: Does It Make the Discount More Attractive?
- Published in:
- Journal of Marketing Research (JMR), 2018, v. 55, n. 3, p. 339, doi. 10.1509/jmr.16.0599
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- Publication type:
- Article
The Club Store Effect: Impact of Shopping in Warehouse Club Stores on Consumers' Packaged Food Purchases.
- Published in:
- Journal of Marketing Research (JMR), 2018, v. 55, n. 2, p. 193, doi. 10.1509/jmr.16.0235
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- Publication type:
- Article
How the Order of Sampled Experiential Products Affects Choice.
- Published in:
- Journal of Marketing Research (JMR), 2010, v. 47, n. 3, p. 508, doi. 10.1509/jmkr.47.3.508
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- Publication type:
- Article