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Where's Tamika Catchings? A Content Analysis of Female Athlete Endorsers in Magazine Advertisements.
- Published in:
- Journal of Current Issues & Research in Advertising (CTC Press), 2007, v. 29, n. 1, p. 55, doi. 10.1080/10641734.2007.10505208
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- Article
Over-the-counter vs. prescription medications: are consumer perceptions of the consequences of drug instruction non-compliance different?
- Published in:
- International Journal of Consumer Studies, 2013, v. 37, n. 2, p. 228, doi. 10.1111/j.1470-6431.2011.01093.x
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- Article
Transformative Stories: A Framework for Crafting Stories for Social Impact Organizations.
- Published in:
- Journal of Public Policy & Marketing, 2016, v. 35, n. 2, p. 237, doi. 10.1509/jppm.15.133
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- Article
Consumer choices under product option framing: Loss aversion principles or sensitivity to price differentials?
- Published in:
- Psychology & Marketing, 2008, v. 25, n. 5, p. 399, doi. 10.1002/mar.20217
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- Article
Evaluating the Social Value of Charitable Organizations: A Conceptual Foundation.
- Published in:
- Journal of Macromarketing, 2008, v. 28, n. 2, p. 130, doi. 10.1177/0276146708314585
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- Article
THE NEW GREENWASH? POTENTIAL MARKETING PROBLEMS WITH CARBON OFFSETS.
- Published in:
- International Journal of Business Studies, 2010, v. 18, n. 1, p. 49
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- Article