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An Experimental Study of the Effects of Promotional Techniques in Web-Based Commerce.
- Published in:
- Journal of Electronic Commerce in Organizations, 2004, v. 2, n. 3, p. 1, doi. 10.4018/jeco.2004070101
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- Publication type:
- Article
Mergers and Acquisitions and the Structure of the Advertising Agency Industry.
- Published in:
- Journal of Current Issues & Research in Advertising (CTC Press), 1994, v. 16, n. 1, p. 15, doi. 10.1080/10641734.1994.10505010
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- Article
A Survey of Senior Agency, Advertiser, and Media Executives on the Future of Advertising.
- Published in:
- Journal of Current Issues & Research in Advertising (CTC Press), 1996, v. 18, n. 1, p. 1, doi. 10.1080/10641734.1996.10505036
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- Publication type:
- Article
How Consumers Assess the Value of Advertising.
- Published in:
- Journal of Current Issues & Research in Advertising (CTC Press), 1995, v. 17, n. 1, p. 1, doi. 10.1080/10641734.1995.10505022
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- Article
Deception in Brand Names.
- Published in:
- Journal of Public Policy & Marketing, 1987, v. 6, n. 1, p. 93
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- Publication type:
- Article