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The Specification of Pricing Objectives: Empirical Evidence from an Oligopoly Firm.
- Published in:
- Managerial & Decision Economics, 1994, v. 15, n. 1, p. 73, doi. 10.1002/mde.4090150109
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- Publication type:
- Article
Factors Affecting the Nature and Effectiveness of Subjective Revision in Sales Forecasting: An Empirical Study.
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- Managerial & Decision Economics, 1989, v. 10, n. 1, p. 51, doi. 10.1002/mde.4090100106
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- Publication type:
- Article
Vertical Quasi-integration Revisited: the Role of Power.
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- Managerial & Decision Economics, 1987, v. 8, n. 3, p. 185, doi. 10.1002/mde.4090080303
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- Publication type:
- Article
Attention to Country-of-Origin Information.
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- Advances in Consumer Research, 2016, v. 44, p. 752
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- Publication type:
- Article
Countervailing Influences of Consumer Animosity and Nostalgia on Purchasing Decisions.
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- 2013
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- Publication type:
- Abstract
Home Country Image, Country Brand Equity and Consumers' Product Preferences: An Empirical Study.
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- Management International Review (MIR), 2008, v. 48, n. 5, p. 577, doi. 10.1007/s11575-008-0031-y
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- Publication type:
- Article
Internal Branding: Social Identity and Social Exchange Perspectives on Turning Employees into Brand Champions.
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- Journal of Service Research, 2014, v. 17, n. 3, p. 310, doi. 10.1177/1094670514522098
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- Publication type:
- Article
The Role of Emotions in Translating Perceptions of (In)Justice into Postcomplaint Behavioral Responses.
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- Journal of Service Research, 2008, v. 11, n. 1, p. 91, doi. 10.1177/1094670508319091
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- Publication type:
- Article
The Global/Local Product Attribute: Decomposition, Trivialization, and Price Trade-Offs in Emerging and Developed Markets.
- Published in:
- Journal of International Marketing, 2023, v. 31, n. 3, p. 19, doi. 10.1177/1069031X221143095
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- Publication type:
- Article
Lit Up or Dimmed Down? Why, When, and How Regret Anticipation Affects Consumers' Use of the Global Brand Halo.
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- Journal of International Marketing, 2020, v. 28, n. 3, p. 40, doi. 10.1177/1069031X20910112
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- Publication type:
- Article
On the Interplay Between Consumer Dispositions and Perceived Brand Globalness: Alternative Theoretical Perspectives and Empirical Assessment.
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- Journal of International Marketing, 2019, v. 27, n. 4, p. 39, doi. 10.1177/1069031X19865527
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- Publication type:
- Article
"Should Have I Bought the Other One?" Experiencing Regret in Global Versus Local Brand Purchase Decisions.
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- Journal of International Marketing, 2018, v. 26, n. 2, p. 1, doi. 10.1509/jim.17.0040
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- Publication type:
- Article
I Use It but Will Tell You That I Don't: Consumers' Country-of-Origin Cue Usage Denial.
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- Journal of International Marketing, 2017, v. 25, n. 2, p. 52, doi. 10.1509/jim.16.0051
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- Publication type:
- Article
How Product Category Shapes Preferences Toward Global and Local Brands: A Schema Theory Perspective.
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- Journal of International Marketing, 2016, v. 24, n. 4, p. 61, doi. 10.1509/jim.15.0110
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- Publication type:
- Article
Consumer Xenocentrism as Determinant of Foreign Product Preference: A System Justification Perspective.
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- Journal of International Marketing, 2016, v. 24, n. 3, p. 58, doi. 10.1509/jim.15.0138
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- Publication type:
- Article
A Taxonomy and Review of Positive Consumer Dispositions Toward Foreign Countries and Globalization.
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- Journal of International Marketing, 2016, v. 24, n. 1, p. 82, doi. 10.1509/jim.15.0021
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- Publication type:
- Article
Consumer Ethnocentrism, National Identity, and Consumer Cosmopolitanism as Drivers of Consumer Behavior: A Social Identity Theory Perspective.
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- Journal of International Marketing, 2015, v. 23, n. 2, p. 25, doi. 10.1509/jim.14.0038
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- Publication type:
- Article
Drivers of Export Segmentation Effectiveness and Their Impact on Export Performance.
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- Journal of International Marketing, 2014, v. 22, n. 1, p. 39, doi. 10.1509/jim.13.0075
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- Publication type:
- Article
Country-Specific Associations Made by Consumers: A Dual-Coding Theory Perspective.
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- Journal of International Marketing, 2013, v. 21, n. 3, p. 95, doi. 10.1509/jim.13.0004
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- Publication type:
- Article
Are Consumers Really Willing to Pay More for a Favorable Country Image?? A Study of Country-of-Origin Effects on Willingness to Pay.
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- Journal of International Marketing, 2012, v. 20, n. 1, p. 19, doi. 10.1509/jim.10.0140
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- Publication type:
- Article
Gains and Losses from the Misperception of Brand Origin: The Role of Brand Strength and Country-of-Origin Image.
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- Journal of International Marketing, 2011, v. 19, n. 2, p. 95, doi. 10.1509/jimk.19.2.95
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- Publication type:
- Article
Consumers' Emotional Bonds with Foreign Countries: Does Consumer Affinity Affect Behavioral Intentions?
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- Journal of International Marketing, 2011, v. 19, n. 2, p. 45, doi. 10.1509/jimk.19.2.45
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- Publication type:
- Article
Service Quality and Export Performance of Business-to-Business Service Providers: The Role of Service Employee- and Customer-Oriented Quality Control Initiatives.
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- Journal of International Marketing, 2011, v. 19, n. 1, p. 1, doi. 10.1509/jimk.19.1.1
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- Publication type:
- Article
The Consumer Affinity Construct: Conceptualization, Qualitative Investigation, and Research Agenda.
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- Journal of International Marketing, 2008, v. 16, n. 3, p. 23, doi. 10.1509/jimk.16.3.23
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- Publication type:
- Article
Brand Origin Identification by Consumers: A Classification Perspective.
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- Journal of International Marketing, 2008, v. 16, n. 1, p. 39, doi. 10.1509/jimk.16.1.39
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- Publication type:
- Article
Managerial Assessments of Export Performance: Conceptual Framework and Empirical Illustration.
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- Journal of International Marketing, 2007, v. 15, n. 3, p. 1, doi. 10.1509/jimk.15.3.1
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- Publication type:
- Article
Export Information Use: A Five-Country Investigation of Key Determinants.
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- Journal of International Marketing, 2003, v. 11, n. 3, p. 106, doi. 10.1509/jimk.11.3.106.20154
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- Publication type:
- Article
A Conceptual Framework of Export Marketing Information Use: Key Issues and Research Propositions.
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- Journal of International Marketing, 1996, v. 4, n. 3, p. 49, doi. 10.1177/1069031X9600400305
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- Publication type:
- Article
Conflating Antecedents and Formative Indicators: A Comment on Aguirre-Urreta and Marakas.
- Published in:
- 2014
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- Publication type:
- Opinion
Measuring Abstract Constructs in Management and Organizational Research: The Case of Export Coordination.
- Published in:
- British Journal of Management, 2008, v. 19, n. 4, p. 389, doi. 10.1111/j.1467-8551.2008.00619.x
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- Publication type:
- Article
Formative Versus Reflective Indicators in Organizational Measure Development: A Comparison and Empirical Illustration.
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- British Journal of Management, 2006, v. 17, n. 4, p. 263, doi. 10.1111/j.1467-8551.2006.00500.x
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- Publication type:
- Article
Towards a taxonomy of forecast error measures.
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- Journal of Forecasting, 1994, v. 13, n. 4, p. 409, doi. 10.1002/for.3980130406
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- Publication type:
- Article
Judgemental Revision of Sales Forecasts: the Relative Performance of Judgementally Revised versus Non-revised Forecasts.
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- Journal of Forecasting, 1992, v. 11, n. 6, p. 569, doi. 10.1002/for.3980110606
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- Publication type:
- Article
Getting Started with Data Analysis: Choosing the Right Method.
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- Marketing Review, 2000, v. 1, n. 1, p. 77, doi. 10.1362/1469347002523446
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- Publication type:
- Article
Common Beliefs and Reality About PLS: Comments on Rönkkö and Evermann (2013).
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- Organizational Research Methods, 2014, v. 17, n. 2, p. 182, doi. 10.1177/1094428114526928
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- Publication type:
- Article
The Interplay of Brand, Brand Origin and Brand User Stereotypes in Forming Value Perceptions.
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- British Journal of Management, 2022, v. 33, n. 4, p. 1924, doi. 10.1111/1467-8551.12552
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- Publication type:
- Article
Eyes Wide Shut? Understanding and Managing Consumers' Visual Processing of Country‐of‐Origin Cues.
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- British Journal of Management, 2022, v. 33, n. 3, p. 1432, doi. 10.1111/1467-8551.12545
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- Publication type:
- Article
Estimating Willingness-to-pay with Choice-based Conjoint Analysis - Can Consumer Characteristics Explain Variations in Accuracy?
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- British Journal of Management, 2011, v. 22, n. 4, p. 628, doi. 10.1111/j.1467-8551.2010.00696.x
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- Publication type:
- Article
A Typology of Consumers' Emotional Response Styles during Service Recovery Encounters.
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- British Journal of Management, 2009, v. 20, n. 3, p. 292, doi. 10.1111/j.1467-8551.2008.00589.x
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- Publication type:
- Article
Same model, same data, but different outcomes: Evaluating the impact of method choices in structural equation modeling.
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- Journal of Product Innovation Management, 2024, v. 41, n. 6, p. 1100, doi. 10.1111/jpim.12738
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- Publication type:
- Article
Customer-Perceived Positioning Effectiveness: Conceptualization, Operationalization, and Implications for New Product Managers.
- Published in:
- Journal of Product Innovation Management, 2012, v. 29, n. 2, p. 229, doi. 10.1111/j.1540-5885.2011.00892.x
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- Publication type:
- Article
The impact of perceived brand globalness, brand origin image, and brand origin-extension fit on brand extension success.
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- Journal of the Academy of Marketing Science, 2013, v. 41, n. 5, p. 567, doi. 10.1007/s11747-013-0328-7
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- Publication type:
- Article
Activation of country stereotypes: automaticity, consonance, and impact.
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- Journal of the Academy of Marketing Science, 2013, v. 41, n. 4, p. 400, doi. 10.1007/s11747-012-0318-1
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- Publication type:
- Article
Guidelines for choosing between multi-item and single-item scales for construct measurement: a predictive validity perspective.
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- Journal of the Academy of Marketing Science, 2012, v. 40, n. 3, p. 434, doi. 10.1007/s11747-011-0300-3
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- Publication type:
- Article
Product intelligence: its conceptualization, measurement and impact on consumer satisfaction.
- Published in:
- Journal of the Academy of Marketing Science, 2007, v. 35, n. 3, p. 340, doi. 10.1007/s11747-007-0040-6
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- Publication type:
- Article
Domestic Country Bias, Country-of-Origin Effects, and Consumer Ethnocentrism: A Multidimensional Unfolding Approach.
- Published in:
- Journal of the Academy of Marketing Science, 2004, v. 32, n. 1, p. 80, doi. 10.1177/0092070303257644
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- Publication type:
- Article
Product Standardization and Attribute Saliency: A Three-Country Empirical Comparison.
- Published in:
- Journal of International Marketing, 1994, v. 2, n. 1, p. 7, doi. 10.1177/1069031X9400200102
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- Publication type:
- Article
Consumers' use of ambiguous product cues: The case of "regionality" claims.
- Published in:
- Journal of Consumer Affairs, 2023, v. 57, n. 3, p. 1395, doi. 10.1111/joca.12548
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- Publication type:
- Article
Index Construction with Formative Indicators: An Alternative to Scale Development.
- Published in:
- Journal of Marketing Research (JMR), 2001, v. 38, n. 2, p. 269, doi. 10.1509/jmkr.38.2.269.18845
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- Publication type:
- Article
INCORPORATING FORMATIVE MEASURES INTO COVARIANCE-BASED STRUCTURAL EQUATION MODELS.
- Published in:
- MIS Quarterly, 2011, v. 35, n. 2, p. 335, doi. 10.2307/23044046
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- Publication type:
- Article