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Factors Affecting the Effectiveness of Cause-Related Marketing: A Meta-Analysis.
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- Journal of Business Ethics, 2022, v. 175, n. 2, p. 339, doi. 10.1007/s10551-020-04639-6
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- Article
A SINGLE CELEBRITY TO ENDORSE MULTIPLE BRANDS: THE CO-BRANDING EFFECT BETWEEN ENDORSED BRANDS.
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- Transformations in Business & Economics, 2017, v. 16, n. 3C, p. 540
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- Article
Understanding the configurational causes of traveler's moral ambiguity in the sharing economy: Evidence from PLS‐fsQCA.
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- International Journal of Tourism Research, 2024, v. 26, n. 3, p. 1, doi. 10.1002/jtr.2654
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- Article
Research on Technological Innovation Efficiency of Tourist Equipment Manufacturing Enterprises.
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- Sustainability (2071-1050), 2018, v. 10, n. 12, p. 4826, doi. 10.3390/su10124826
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- Article
Examining the Channel Choice of Experience-Oriented Customers in Omni-Channel Retailing.
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- International Journal of Information Systems in the Service Sector, 2020, v. 12, n. 1, p. N.PAG, doi. 10.4018/IJISSS.2020010102
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- Article