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The Effect of Business-Cycle Fluctuations on Private-Label Share: What Has Marketing Conduct Got to Do with It??
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- Journal of Marketing, 2012, v. 76, n. 1, p. 1, doi. 10.1509/jm.09.0320
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- Article
How Business Cycles Contribute to Private-Label Success: Evidence from the United States and Europe.
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- Journal of Marketing, 2007, v. 71, n. 1, p. 1, doi. 10.1509/jmkg.71.1.1
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- Article
The Role of National Culture in Advertising's Sensitivity to Business Cycles: An Investigation Across Continents.
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- Journal of Marketing Research (JMR), 2009, v. 46, n. 5, p. 623, doi. 10.1509/jmkr.46.5.623
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- Article
Price Promotions and Popular Events.
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- Journal of Marketing, 2019, v. 83, n. 1, p. 73, doi. 10.1177/0022242918812055
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- Article
The New Regulator in Town: The Effect of Walmart's Sustainability Mandate on Supplier Shareholder Value.
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- Journal of Marketing, 2018, v. 82, n. 2, p. 124, doi. 10.1509/jm.16.0276
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- Article
Weathering Tight Economic Times: The Sales Evolution of Consumer Durables Over the Business Cycle.
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- Quantitative Marketing & Economics, 2004, v. 2, n. 4, p. 347, doi. 10.1007/s11129-004-0137-x
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- Article
Do consumers benefit from national-brand listings by hard discounters?
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- Journal of the Academy of Marketing Science, 2024, v. 52, n. 1, p. 97, doi. 10.1007/s11747-023-00937-3
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- Article
Business cycle research in marketing: a review and research agenda.
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- Journal of the Academy of Marketing Science, 2018, v. 46, n. 1, p. 31, doi. 10.1007/s11747-017-0542-9
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- Article