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Is Television Advertising Being Placed to Reach Product Users?
- Published in:
- Marketing Letters, 1990, v. 1, n. 3, p. 209, doi. 10.1007/BF00640798
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- Publication type:
- Article
On the Recoverability of Choice Behaviors with Random Coefficients Choice Models in the Context of Limited Data and Unobserved Effects.
- Published in:
- Management Science, 2008, v. 54, n. 1, p. 83, doi. 10.1287/mnsc.1070.0749
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- Publication type:
- Article
Design of Subscription Programs for a Performing Arts Series.
- Published in:
- Journal of Consumer Research, 1981, v. 8, n. 1, p. 67, doi. 10.1086/208842
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- Publication type:
- Article
Information Accessed or Information Available? The Impact on Consumer Preferences Inferred at a Durable Product E-commerce Website.
- Published in:
- Journal of Interactive Marketing, 2015, v. 29, n. 1, p. 11, doi. 10.1016/j.intmar.2014.09.003
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- Publication type:
- Article
Information Processing Pattern and Propensity to Buy: An Investigation of Online Point-of-Purchase Behavior.
- Published in:
- Marketing Science, 2013, v. 32, n. 5, p. 716, doi. 10.1287/mksc.2013.0790
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- Publication type:
- Article
A TAXONOMY OF CONSUMER PURCHASE STRATEGIES IN A PROMOTION INTENSIVE ENVIRONMENT.
- Published in:
- Marketing Science, 1991, v. 10, n. 2, p. 91, doi. 10.1287/mksc.10.2.91
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- Publication type:
- Article
An Experimental Investigation of the Impact of Information on Competitive Decision Making.
- Published in:
- Management Science, 2005, v. 51, n. 2, p. 195, doi. 10.1287/mnsc.1040.0318
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- Publication type:
- Article
PROSPECT VERSUS UTILITY.
- Published in:
- Management Science, 1989, v. 35, n. 1, p. 22, doi. 10.1287/mnsc.35.1.22
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- Publication type:
- Article
A COMPARATIVE EVALUATION OF MULTIATTRIBUTE CONSUMER PREFERENCE MODELS.
- Published in:
- Management Science, 1984, v. 30, n. 5, p. 543, doi. 10.1287/mnsc.30.5.543
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- Publication type:
- Article
Perceptual structure of the desired functionality of internet-based health information systems.
- Published in:
- 2006
- By:
- Publication type:
- journal article
What Drives Managerial Use of Marketing and Financial Metrics and Does Metric Use Affect Performance of Marketing-Mix Activities?
- Published in:
- Journal of Marketing, 2013, v. 77, n. 2, p. 17, doi. 10.1509/jm.11.0463
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- Publication type:
- Article
You Get What You Pay For: The Effect of Top Executives' Compensation on Advertising and R&D Spending Decisions and Stock Market Return.
- Published in:
- Journal of Marketing, 2012, v. 76, n. 5, p. 33, doi. 10.1509/jm.11.0225
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- Publication type:
- Article
Consumer Perceptions of Promotional Activity.
- Published in:
- Journal of Marketing, 1991, v. 55, n. 2, p. 4, doi. 10.1177/002224299105500202
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- Publication type:
- Article
Effect of analysts’ earnings pressure on marketing spending and stock market performance.
- Published in:
- Journal of the Academy of Marketing Science, 2018, v. 46, n. 3, p. 431, doi. 10.1007/s11747-017-0540-y
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- Publication type:
- Article
National customer orientation: an empirical test across 112 countries.
- Published in:
- Marketing Letters, 2023, v. 34, n. 2, p. 189, doi. 10.1007/s11002-023-09668-5
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- Publication type:
- Article
Reference Dependence and Conjoint Analysis.
- Published in:
- Review of Marketing Science, 2012, v. 10, n. 1, p. -1, doi. 10.1515/1546-5616.1141
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- Publication type:
- Article
An Empirical Comparison of Methods for Clustering Problems: Are There Benefits from Having a Statistical Model?
- Published in:
- Review of Marketing Science, 2010, v. 8, n. 1, p. 1, doi. 10.2202/1546-5616.1117
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- Publication type:
- Article
A Comparison of Segment Retention Criteria for Finite Mixture Logit Models.
- Published in:
- Journal of Marketing Research (JMR), 2003, v. 40, n. 2, p. 235, doi. 10.1509/jmkr.40.2.235.19225
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- Publication type:
- Article
An Empirical Comparison of Logit Choice Models with Discrete Versus Continuous Representations of Heterogeneity.
- Published in:
- Journal of Marketing Research (JMR), 2002, v. 39, n. 4, p. 479, doi. 10.1509/jmkr.39.4.479.19124
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- Publication type:
- Article
Hierarchical Bayes Versus Finite Mixture Conjoint Analysis Models: A Comparison of Fit, Prediction, and Partworth Recovery.
- Published in:
- Journal of Marketing Research (JMR), 2002, v. 39, n. 1, p. 87, doi. 10.1509/jmkr.39.1.87.18936
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- Publication type:
- Article
Parameter Bias from Unobserved Effects in the Multinomial Logit Model of Consumer Choice.
- Published in:
- Journal of Marketing Research (JMR), 2000, v. 37, n. 4, p. 410, doi. 10.1509/jmkr.37.4.410.18791
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- Publication type:
- Article
Disaggregate Tree-Structure Modeling of Consumer Choice Data.
- Published in:
- Journal of Marketing Research (JMR), 1988, v. 25, n. 3, p. 253, doi. 10.2307/3172528
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- Publication type:
- Article
A Procedure for Measuring and Estimating Consumer Preferences Under Uncertainty.
- Published in:
- Journal of Marketing Research (JMR), 1983, v. 20, n. 3, p. 249, doi. 10.2307/3151828
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- Publication type:
- Article
Predictive Testing of Consumer Choice Models Not Subject to Independence of Irrelevant Alternatives.
- Published in:
- Journal of Marketing Research (JMR), 1982, v. 19, n. 2, p. 208, doi. 10.2307/3151621
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- Publication type:
- Article
Using Segmentation Approaches for Better Prediction and Understanding from Consumer Mode Choice Models.
- Published in:
- Journal of Marketing Research (JMR), 1981, v. 18, n. 3, p. 301, doi. 10.2307/3150971
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- Publication type:
- Article