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What should we call this color? The influence of color‐naming on consumers' attitude toward the product.
- Published in:
- Psychology & Marketing, 2020, v. 37, n. 7, p. 942, doi. 10.1002/mar.21351
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- Article
Is cash always king? Bundling product–cause fit and product type in cause‐related marketing.
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- Psychology & Marketing, 2018, v. 35, n. 12, p. 990, doi. 10.1002/mar.21151
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- Publication type:
- Article
The give and take of cause-related marketing: purchasing cause-related products licenses consumer indulgence.
- Published in:
- Journal of the Academy of Marketing Science, 2020, v. 48, n. 2, p. 203, doi. 10.1007/s11747-019-00675-5
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- Article