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PRODUCT COMPREHENSION: THE CASE OF PERMANENT VS. TERM LIFE INSURANCE.
- Published in:
- Advances in Consumer Research, 1980, v. 7, n. 1, p. 424
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- Publication type:
- Article
PSYCHOMETRIC CHARACTERISTICS OF BEHAVIORAL PROCESS DATA: PRELIMINARY FINDINGS ON VALIDITY AND RELIABILITY.
- Published in:
- Advances in Consumer Research, 1978, v. 5, n. 1, p. 546
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- Publication type:
- Article
PRE-PURCHASE INFORMATION ACQUISITION: DESCRIPTION OF A PROCESS METHODOLOGY, RESEARCH PARADIGM, AND PILOT INVESTIGATION.
- Published in:
- Advances in Consumer Research, 1976, v. 3, n. 1, p. 306
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- Publication type:
- Article
DISSONANCE RESOLUTION BY GRADE SCHOOL CONSUMERS.
- Published in:
- Advances in Consumer Research, 1976, v. 3, n. 1, p. 134
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- Publication type:
- Article
Play as a Consumption Experience: The Roles of Emotions, Performance, and Personality in the Enjoyment of Games.
- Published in:
- Journal of Consumer Research, 1984, v. 11, n. 2, p. 728, doi. 10.1086/209009
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- Publication type:
- Article
Consumer Use and Comprehension of Nutrition Information.
- Published in:
- Journal of Consumer Research, 1977, v. 4, n. 2, p. 119, doi. 10.1086/208687
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- Publication type:
- Article
A Behavioral Process Approach to Information Acquisition in Nondurable Purchasing.
- Published in:
- Journal of Marketing Research (JMR), 1978, v. 15, n. 4, p. 532, doi. 10.2307/3150623
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- Publication type:
- Article