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Character Development in Case Writing: Theory and Practice.
- Published in:
- Business Case Journal, 2023, v. 30, n. 1, p. 51
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- Article
The Disruptive Savannah Bananas - Adding A-Peel to Baseball.
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- Business Case Journal, 2022, v. 29, n. 1, p. 18
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- Article
The Disruptive Savannah Bananas -- Adding A-Peel to Baseball.
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- Business Case Journal, 2022, v. 29, n. 1, p. 28
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- Publication type:
- Article
Rebranding Popeyes Louisiana Kitchen: A Modern Renaissance.
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- Business Case Journal, 2021, v. 28, n. 1, p. 14
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- Publication type:
- Article
The Membership Business Model: Great for Business but What about Consumers?
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- Atlantic Marketing Journal, 2023, v. 12, n. 1, p. 1
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- Article
UNDERSTANDING THE PRIORITIES OF MARKETING EDUCATION STAKEHOLDERS: A CRITICAL EXAMINATION OF HOW WELL WE PRACTICE WHAT WE TEACH.
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- Journal for Advancement of Marketing Education, 2008, v. 12, p. 10
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- Article
ADDRESSING CURRENT RESEARCH GAPS AND DIRECTIONS IN EDUCATIONAL MARKETING SIMULATIONS.
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- Journal for Advancement of Marketing Education, 2006, v. 9, p. 43
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- Publication type:
- Article
Writing Discussion Questions and their Responses: Excellence in Case Studies: Part 6.
- Published in:
- Journal of Case Studies, 2023, v. 41, n. 3, p. 9
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- Article
Doing the Right Thing: Highlighting Social Responsibility, Corporate Ethics, and Social Values in the Classroom Through Case Studies.
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- Journal of Case Studies, 2023, v. 41, n. 2, p. 9
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- Article
Writing the Case Focus -- Decision Focus or Descriptive Focus: Excellence in Case Studies: Part 5.
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- Journal of Case Studies, 2023, v. 41, n. 1, p. 9
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- Article
Destiny or Fate: The GJCS and SCR Perfect Fit.
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- Journal of Case Studies, 2022, v. 40, n. 2, p. 9
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- Publication type:
- Article
Writing the Case Study Background and Body of Case: Excellence in Case Studies: Part 3.
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- Journal of Case Studies, 2022, v. 40, n. 1, p. 9
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- Publication type:
- Article
Writing the Teaching Note Overview and Research Methods: Excellence in Case Studies: Part 2.
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- Journal of Case Studies, 2021, v. 39, n. 3, p. 9
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- Publication type:
- Article
Writing the Case Study Introduction with the Hook Excellence in Case Studies: Part 1.
- Published in:
- Journal of Case Studies, 2021, v. 39, n. 1, p. 1
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- Publication type:
- Article
2020: Writing Teaching Notes in Changing Times.
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- Journal of Case Studies, 2020, v. 38, n. 3, p. 9
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- Publication type:
- Article
2020: Writing Case Studies in Changing Times.
- Published in:
- Journal of Case Studies, 2020, v. 38, n. 1, p. 9
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- Publication type:
- Article
The Charlotte Hornets: Resurrecting a Brand, Rescuing a Franchise.
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- Journal of Case Studies, 2018, v. 36, n. 2, p. 163
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- Publication type:
- Article
New Balance: Fanning a Video Firestorm.
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- Journal of Case Studies, 2018, v. 36, n. 1, p. 156
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- Publication type:
- Article
America Online (AOL): Navigating the Ups, Downs and Changes of Online Service.
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- Journal of Case Studies, 2017, v. 35, n. 1, p. 18
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- Publication type:
- Article
Pipe Dreams.
- Published in:
- 2015
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- Publication type:
- Case Study
Superman: Man of Steel! . . . Or . . . Man of Boycott?
- Published in:
- Journal of Case Studies, 2014, v. 32, n. 1, p. 37
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- Publication type:
- Article
The Atlantic Coast Conference and Florida State University: The Economics of College Athletics.
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- Journal of Case Studies, 2013, v. 31, n. 1, p. 110
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- Article
SPIRIT AIRLINES CONTROVERSIAL PROMOTIONAL CAMPAIGNS.
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- Journal of Case Studies, 2012, v. 30, n. 2, p. 44
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- Publication type:
- Article
Peloton: "And Just Like That" Branding Disaster.
- Published in:
- Journal of Critical Incidents, 2023, v. 16, p. 58
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- Publication type:
- Article
BMW's Subscription Business Model: Good for Business or Not So Much?
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- Journal of Critical Incidents, 2023, v. 16, p. 76
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- Publication type:
- Article
Rihanna's Savage X Fenty Lingerie: Deceptive Marketing for All Body Types?
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- Journal of Critical Incidents, 2022, v. 17, n. 1, p. 67
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- Publication type:
- Article
Edmonton Eskimos: Brand Value vs. Social Values?
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- Journal of Critical Incidents, 2021, v. 14, p. 38
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- Publication type:
- Article
Goodyear: Navigating a Socio-Political Firestorm.
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- Journal of Critical Incidents, 2021, v. 14, p. 47
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- Publication type:
- Article
Zion Williamson: Could Nike's dream exposure become a nightmare?
- Published in:
- Journal of Critical Incidents, 2020, v. 13, p. 92
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- Publication type:
- Article
Ring security: Peace of mind vs. chilling nightmare.
- Published in:
- Journal of Critical Incidents, 2020, v. 13, p. 89
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- Publication type:
- Article
I Think You Need Another Account: The Case of Wells Fargo.
- Published in:
- Journal of Critical Incidents, 2018, v. 11, p. 325
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- Publication type:
- Article
Me So Hungry: Great Tasting Restaurant or Restaurant With Bad Taste?
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- Journal of Critical Incidents, 2018, v. 11, p. 171
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- Publication type:
- Article
Urban Outfitters Bloody Mess.
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- Journal of Critical Incidents, 2015, v. 8, p. 38
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- Publication type:
- Article
SOUTH EAST EXHIBITIONS: FILLING BIG SHOES.
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- Journal of Critical Incidents, 2014, v. 7, p. 114
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- Publication type:
- Article
DRINKS TO DIE FOR.
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- Journal of Critical Incidents, 2012, v. 5, p. 107
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- Publication type:
- Article
SKYDIVE CAROLINA - "WELCOME TO MY WORLD".
- Published in:
- Journal of Critical Incidents, 2010, v. 3, p. 110
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- Publication type:
- Article
BAYER CROPSCIENCE: THE PUBLIC'S RIGHT TO KNOW?
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- Journal of Critical Incidents, 2010, v. 3, p. 50
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- Publication type:
- Article
CANCER WATER.
- Published in:
- Journal of Critical Incidents, 2009, v. 2, p. 30
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- Publication type:
- Article