Found: 15
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Show Me You or The Goods? Effect of Image Content on Review Helpfulness.
- Published in:
- Advances in Consumer Research, 2021, v. 49, p. 138
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- Article
Loyalty Point Spending and Stockpiling – A Construal Perspective.
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- Advances in Consumer Research, 2020, v. 48, p. 202
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- Article
Indirect prejudice: The danger in considering others' preferences during a primary election.
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- Journal of Customer Behaviour, 2016, v. 15, n. 3, p. 239, doi. 10.1362/147539216X14594362873938
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- Article
Does Piracy Create Online Word of Mouth? An Empirical Analysis in the Movie Industry.
- Published in:
- Management Science, 2020, v. 66, n. 5, p. 2140, doi. 10.1287/mnsc.2019.3298
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- Article
The Journal of Consumer Research at 40: A Historical Analysis.
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- Journal of Consumer Research, 2015, v. 42, n. 1, p. 5, doi. 10.1093/jcr/ucv009
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- Article
The Misuse of Accounting-Based Approximations of Tobin's q in a World of Market-Based Assets.
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- Marketing Science, 2018, v. 37, n. 3, p. 484, doi. 10.1287/mksc.2018.1093
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- Article
Competitor Orientation and the Evolution of Business Markets.
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- Marketing Science, 2014, v. 33, n. 6, p. 781, doi. 10.1287/mksc.2014.0863
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- Article
A Social Commons Ethos in Public Policy-Making.
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- Journal of Business Ethics, 2020, v. 166, n. 4, p. 761, doi. 10.1007/s10551-020-04577-3
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- Article
Politics and Better Business.
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- Journal of Sustainable Marketing, 2023, v. 4, n. 2, p. 207, doi. 10.51300/JSM-2023-113
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- Article
Audio Mining: The Role of Vocal Tone in Persuasion.
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- Journal of Consumer Research, 2021, v. 48, n. 2, p. 189, doi. 10.1093/jcr/ucab012
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- Article
A construal level account of when consumers prefer to spend loyalty points over money.
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- Psychology & Marketing, 2024, v. 41, n. 9, p. 2082, doi. 10.1002/mar.22028
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- Article
Corporate sustainability research in marketing: Mapping progress and broadening our perspective.
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- Journal of the Academy of Marketing Science, 2024, v. 52, n. 5, p. 1495, doi. 10.1007/s11747-024-01050-9
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- Article
Beyond text: Marketing strategy in a world turned upside down.
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- Journal of the Academy of Marketing Science, 2024, v. 52, n. 4, p. 939, doi. 10.1007/s11747-023-01000-x
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- Article
Separating customer heterogeneity, points pressure and rewarded behavior to assess a retail loyalty program.
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- Journal of the Academy of Marketing Science, 2021, v. 49, n. 6, p. 1132, doi. 10.1007/s11747-021-00782-2
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- Article
Object valuation and non-ownership possession: how renting and borrowing impact willingness-to-pay.
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- Journal of the Academy of Marketing Science, 2019, v. 47, n. 1, p. 97, doi. 10.1007/s11747-018-0596-3
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- Article