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Achieving Marketing Objectives Through Social Sponsorships.
- Published in:
- Journal of Marketing, 2006, v. 70, n. 4, p. 154, doi. 10.1509/jmkg.70.4.154
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- Publication type:
- Article
A Cross-Cultural Examination of Corporate Social Responsibility Marketing Communications in Mexico and the United States: Strategies for Global Brands.
- Published in:
- Journal of International Marketing, 2011, v. 19, n. 2, p. 30, doi. 10.1509/jimk.19.2.30
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- Publication type:
- Article
The Impact of Sponsor Fit on Brand Equity.
- Published in:
- Journal of Service Research, 2006, v. 9, n. 1, p. 73, doi. 10.1177/1094670506289532
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- Publication type:
- Article
Not all Sponsors are Created Equal.
- Published in:
- Advances in Consumer Research, 2005, v. 32, n. 1, p. 90
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- Publication type:
- Article