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- Title
ANALISIS E INTERPRETACIÓN SISTEMATIZADA DE MERCADO, PARA DETERMINAR EL POTENCIAL DE ACTIVIDADES RECREATIVAS EN LA COMUNIDAD DE BAHÍA DE KINO, SONORA, MÉXICO.
- Authors
AGUILAR-RAMOS, BLANCA ISABEL; MARISCAL-GASTELUM, ZEILA; PONCE-BERRELLEZA, PAULINA MARGARITA; CAPRI-SUAREZ, JAIME FERNANDO; QUIROZ-ESCOBAR, LEDA; HERNÁNDEZ-PONCE, OSCAR ERNESTO; MEZA-CAMPA, ERICK EDUARDO; SAUCEDO-MONARQUE, JAVIER
- Abstract
The lack of statistical information, trustwor-thy market, and the great dispersion that has existed in public and private entities in Mex-ico, has halted the concentration of relevant information for making strategic decisions. With that, the thematic factor of the market investigation was analyzed to find out ac-ceptations of touristic products and services. Also, the collection of information through a methodic model consisted of a market study combined with empirical factors. On the other hand, the subject of the study was focused on environmental factors of the touristic sector of the Kino Bay region, Sonora, Mexico. Considering the evaluation of the demand for recreational activities offered by the touristic industry in the community, the investigation allowed a clear establishment of the behav-iors of the consumers and their necessity for recreational activities that interact with the environment.
- Publication
Anuario Turismo y Sociedad, 2009, Vol 10, p9
- ISSN
0120-7555
- Publication type
Article