Found: 9
Select item for more details and to access through your institution.
Is cash always king? Bundling product–cause fit and product type in cause‐related marketing.
- Published in:
- Psychology & Marketing, 2018, v. 35, n. 12, p. 990, doi. 10.1002/mar.21151
- By:
- Publication type:
- Article
Values Created from Far and Near: Influence of Spatial Distance on Brand Evaluation.
- Published in:
- Journal of Marketing, 2021, v. 85, n. 6, p. 162, doi. 10.1177/00222429211000706
- By:
- Publication type:
- Article
"Ascorbic Acid" or "Vitamin C?" When and how scientifically or commonly named ingredients enhance product evaluations.
- Published in:
- Psychology & Marketing, 2024, v. 41, n. 10, p. 2537, doi. 10.1002/mar.22068
- By:
- Publication type:
- Article
How companies use typeface design to engage consumers in charitable activities.
- Published in:
- Psychology & Marketing, 2023, v. 40, n. 1, p. 107, doi. 10.1002/mar.21732
- By:
- Publication type:
- Article
What goes around comes around: The effect of belief in karma on charitable donation behavior.
- Published in:
- Psychology & Marketing, 2022, v. 39, n. 5, p. 1065, doi. 10.1002/mar.21642
- By:
- Publication type:
- Article
What should we call this color? The influence of color‐naming on consumers' attitude toward the product.
- Published in:
- Psychology & Marketing, 2020, v. 37, n. 7, p. 942, doi. 10.1002/mar.21351
- By:
- Publication type:
- Article
Stick to my guns: The impact of crowding on consumers' responsiveness to sale promotions.
- Published in:
- Journal of the Academy of Marketing Science, 2024, v. 52, n. 3, p. 914, doi. 10.1007/s11747-023-00966-y
- By:
- Publication type:
- Article
The give and take of cause-related marketing: purchasing cause-related products licenses consumer indulgence.
- Published in:
- Journal of the Academy of Marketing Science, 2020, v. 48, n. 2, p. 203, doi. 10.1007/s11747-019-00675-5
- By:
- Publication type:
- Article
The healing effect of cute elements.
- Published in:
- Journal of Consumer Affairs, 2022, v. 56, n. 2, p. 565, doi. 10.1111/joca.12414
- By:
- Publication type:
- Article