We found a match
Your institution may have rights to this item. Sign in to continue.
- Title
Coming Soon to a Neighborhood Near You? Off-Campus Recruiting by Public Research Universities.
- Authors
Salazar, Karina G.; Jaquette, Ozan; Han, Crystal
- Abstract
Scholarship on college choice largely focuses on how students search for colleges but less is known about how colleges recruit students. This article analyzes off-campus recruiting visits for 15 public research universities. We Web-scrape university admissions websites and issue public records requests to collect data on recruiting visits. Analyses explore the similarities and differences in off-campus recruiting patterns across universities in the study. Results reveal socioeconomic, racial, and geographic disparities in recruiting patterns. In particular, most universities made more out-of-state than in-state visits, and out-of-state visits systematically targeted affluent, predominantly White localities. We recommend that future research should exploit new data collection methodologies to develop a systematic literature on marketing and recruiting practices in higher education.
- Subjects
PUBLIC universities &; colleges; PUBLIC records; COLLEGE choice; SCHOLARSHIPS; HIGHER education; EDUCATION policy; UNIVERSITY research
- Publication
American Educational Research Journal, 2021, Vol 58, Issue 6, p1270
- ISSN
0002-8312
- Publication type
Article
- DOI
10.3102/00028312211001810