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- Title
MARKETING DIGITAL: ESTRATÉGIAS DE COMERCIALIZAÇÃO DURANTE A PANDEMIA DA COVID-19.
- Authors
Caetano de Faria, Denilda; Marques Borges, Cejana; de Souza Lima, Mônica; Costa Silva, Lorrane
- Abstract
This article deals with the digital marketing strategies used to boost sales in times of the COVID-19 pandemic, seeking to establish relationships between traditional and digital marketing, considering that this study will contribute to a better understanding of the marketing actions adopted by companies. companies with the use of digital technologies that has become challenging for adding new elements of innovation and differentiated working conditions. The study aimed to investigate which digital marketing strategies used by companies to sell sales during the Covid 19 pandemic. The methodological approach used in this study consists of a literature review that uses recent scientific studies published in the Google Scholar database during the period 2020 and 2021. The results of the study showed that digital marketing was an opportunity for those who sought to reinvent themselves using digital technologies. The strategies adopted by companies have become a cyberspace phenomenon in which entrepreneurs are making history towards excellence in the service provided to society.
- Subjects
COVID-19 pandemic; BUSINESSPEOPLE; INTERNET marketing; LITERATURE reviews; MARKETING strategy; DIGITAL technology
- Publication
Revista Foco (Interdisciplinary Studies Journal), 2023, Vol 16, Issue 1, p1
- ISSN
1981-223X
- Publication type
Article
- DOI
10.54751/revistafoco.v16n1-035