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- Title
10. INTERNATIONAL MARKETING.
- Authors
Meissner, Frank; Penn, William S.; King, Robert L.; Walker, Bruce J.; Lamb, Charles; LaPlaca, Peter J.
- Abstract
The article contains abstracts about international marketing. They include "The Role and Significance of the Overseas Chinese in Asian Marketing," by Ulric M. Spencer, "Commodities and Export Projections of the World Bank Development Policy Staff," by Frank Meissner, and "Marketing Opportunities and Negotiating in the People's Republic of China," by William S. Penn.
- Subjects
CHINA; MARKETING; NEGOTIATION; COLLECTIVE bargaining; INTERNATIONAL business enterprises; BUSINESS communication; COMMERCIAL products
- Publication
Journal of Marketing, 1975, Vol 39, Issue 4, p100
- ISSN
0022-2429
- Publication type
Abstract