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- Title
12. Marketing Management.
- Authors
Penn, William S.; Gross, Walter; Hindersman, Charles H.; Meissner, Frank; Peterson, R. D.; Smith, G. C.; Worcester, Robert M.
- Abstract
The article presents abstracts for articles related to the field of marketing management. They include "Growth, Conflict, and Government in the booming $202 Billion Automotive Aftermarket Reaches All North Americans," "Export! Why Or Why Not? Managerial Attitude for Smaller Sized Business Firms," and "Accountants, Not Merchants, Hold Retail Reins, Sahloff Complains."
- Subjects
MARKETING management; CORPORATE growth; AFTERMARKETS; AUTOMOBILE industry; EXPORTS; SMALL business; ACCOUNTANTS
- Publication
Journal of Marketing, 1968, Vol 32, Issue 4, p90
- ISSN
0022-2429
- Publication type
Abstract