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- Title
18. Research and Research Techniques.
- Authors
Fox, Howard W.; Wright, John S.; Fisk, George; Disch, Wolfgang; Hinderman, Charles H.; Goldstucker, Jac L.; Meissner, Frank
- Abstract
The article presents abstracts of marketing articles related to research and research techniques. They include "That Wonderful Machine, the Brain," by George A.W. Boehm, "The Growing Demand for Behavioral Science in Government," by Ward H. Goodenough, and "Measuring Readership of Newspaper Advertisements," by John Scott Davenport, Edwin B. Parker, and Stewart A. Smith.
- Subjects
PRINT advertising; NEWSPAPER advertising; RESEARCH; MARKETING research; PSYCHOLOGY; READERSHIP surveys; MARKETING
- Publication
Journal of Marketing, 1963, Vol 27, Issue 3, p108
- ISSN
0022-2429
- Publication type
Abstract