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- Title
16. MARKETING OF SPECIFIC GOODS AND SERVICES.
- Authors
Banks, Seymour; Holloway, Robert J.
- Abstract
The article presents various abstracts relating to marketing focused on the marketing of specific goods and services, including the articles "Autos: A Market So Big You Can Drown in It;" "Grocery Product Distribution in Fifteen Scripps-Howard Markets;" and "The United States Liquor Market."
- Subjects
UNITED States; PHYSICAL distribution of goods; AUTOMOBILE industry; GROCERIES; PRODUCT management; SCRIPPS Howard Inc.; LIQUOR industry
- Publication
Journal of Marketing, 1954, Vol 19, Issue 1, p86
- ISSN
0022-2429
- Publication type
Abstract