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COVID-19 Impact on Buying Behaviour.
- Published in:
- Vikalpa: The Journal for Decision Makers, 2021, v. 46, n. 1, p. 27, doi. 10.1177/02560909211018885
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- Publication type:
- Article
The optimal encroachment strategy of private-label considering the quality effort and platform's e-word-of-mouth.
- Published in:
- Electronic Commerce Research, 2024, v. 24, n. 3, p. 1681, doi. 10.1007/s10660-022-09572-6
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- Publication type:
- Article
Measuring the consumer engagement related to social media: the case of franchising.
- Published in:
- Electronic Commerce Research, 2022, v. 22, n. 4, p. 1249, doi. 10.1007/s10660-021-09463-2
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- Publication type:
- Article
Nutrient comparisons of margarine/margarine-like products, butter blend products and butter in the US marketplace in 2020 post-FDA ban on partially hydrogenated oils.
- Published in:
- Public Health Nutrition, 2022, v. 25, n. 5, p. 1123, doi. 10.1017/S1368980021004511
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- Publication type:
- Article
Recent surge of ready meals in South Korea: can they be healthy alternatives?
- Published in:
- 2020
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- Publication type:
- journal article
PROFESSIONALISM AND BUSINESS ATTIRE: THE IMPACT OF GENERATIONAL PREFERENCES, CULTURAL TRENDS, AND WORKPLACE EXPECTATIONS.
- Published in:
- Global Journal of Management & Marketing (GJMM), 2022, v. 6, n. 2, p. 1
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- Publication type:
- Article
Leveraging Customer Service Support to Enhance Brand Value and Corporate Performance: Evidence from the Fintech Industry.
- Published in:
- Journal of Finance & Banking Review (JFBR), 2023, v. 8, n. 3, p. 116, doi. 10.35609/jfbr.2023.8.3(1)
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- Publication type:
- Article
乡村振兴下中小川酒企业发展的机遇及路径研究.
- Published in:
- China Brewing, 2023, v. 42, n. 7, p. 254, doi. 10.11882/j.issn.0254-5071.2023.07.041
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- Publication type:
- Article
Diseño y construcción de marca Carolina Reyes: una guía desde el centro de emprendimiento del Politécnico Grancolombiano.
- Published in:
- Revista Punto de Vista, 2023, v. 14, n. 21, p. 44, doi. 10.15765/pdv.v14i21.4048
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- Publication type:
- Article
Corporate Rebranding and Its Meaning - Theory Perspective.
- Published in:
- Management Issues / Problemy Zarządzania, 2021, v. 19, n. 1, p. 76, doi. 10.7172/1644-9584.91.6
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- Publication type:
- Article
SPOTREBITEL'SKÉ ODMIETANIE PRIVÁTNYCH ZNAČIEK.
- Published in:
- Ecomomic Review / Ekonomické Rozhl'ady, 2014, v. 43, n. 1, p. 99
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- Publication type:
- Article
The persistence of excess brand loyalty over multiple years.
- Published in:
- Marketing Letters, 2012, v. 23, n. 1, p. 163, doi. 10.1007/s11002-011-9144-3
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- Publication type:
- Article
Empirical models of manufacturer-retailer interaction: A review and agenda for future research.
- Published in:
- Marketing Letters, 2010, v. 21, n. 3, p. 273, doi. 10.1007/s11002-010-9107-0
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- Publication type:
- Article
Speak for Yourself: Franchises, Advertising, and Speech.
- Published in:
- Franchise Law Journal, 2024, v. 43, n. 3, p. 237
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- Publication type:
- Article
From the Editor-in-Chief.
- Published in:
- Franchise Law Journal, 2022, v. 41, n. 4, p. ix
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- Publication type:
- Article
Cause-related marketing in a polarised global marketplace.
- Published in:
- Journal of Brand Strategy, 2020, v. 9, n. 3, p. 271, doi. 10.69554/ayhi3054
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- Publication type:
- Article
Sustainable sourcing to innovate a private brand.
- Published in:
- Journal of Brand Strategy, 2015, v. 4, n. 2, p. 154, doi. 10.69554/gsor9380
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- Publication type:
- Article
The potential of private labels in agricultural markets: An exploratory study.
- Published in:
- Journal of Brand Strategy, 2012, v. 1, n. 1, p. 69, doi. 10.69554/hlda1175
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- Publication type:
- Article
Editors' Note.
- Published in:
- Asian Journal of Business & Accounting, 2013, v. 6, n. 2, p. 1
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- Publication type:
- Article
Perceptions and Predictors of Consumers' Purchase Intentions for Store Brands: Evidence from Malaysia.
- Published in:
- Asian Journal of Business & Accounting, 2013, v. 6, n. 2, p. 105
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- Publication type:
- Article
Dual career in the workplace: co-creation of a conceptual framework by employers and employee-sportspersons incorporating corporate social responsibility and brand alignment.
- Published in:
- Frontiers in Psychology, 2024, p. 1, doi. 10.3389/fpsyg.2024.1432850
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- Publication type:
- Article
Dual career in the workplace: co-creation of a conceptual framework by employers and employee-sportspersons incorporating corporate social responsibility and brand alignment.
- Published in:
- Frontiers in Psychology, 2024, p. 1, doi. 10.3389/fpsyg.2024.1432850
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- Publication type:
- Article
Identifying the Factors Affecting Purchase of Private Label Brands.
- Published in:
- International Journal of Marketing & Business Communication, 2021, v. 10, n. 3, p. 1
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- Publication type:
- Article
Family Firm Brands, Perceptions of Doing Good, and Consumer Happiness.
- Published in:
- Entrepreneurship: Theory & Practice, 2019, v. 43, n. 5, p. 921, doi. 10.1177/1042258717754202
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- Publication type:
- Article
Modelo de Análisis Multicriterio del Engagement en Redes Sociales para el Sector Sanitario: Aplicación a los Perfiles de Hospitales Españoles en LinkedIn e Instagram.
- Published in:
- El Profesional de la Información, 2024, v. 33, n. 3, p. 1, doi. 10.3145/epi.2024.0311
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- Publication type:
- Article
Evaluating the content strategy developed by universities on social media.
- Published in:
- El Profesional de la Información, 2023, v. 32, n. 2, p. 1, doi. 10.3145/epi.2023.mar.10
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- Publication type:
- Article
The branded podcast as a new brand content strategy. Analysis, trends and classification proposal.
- Published in:
- El Profesional de la Información, 2022, v. 31, n. 5, p. 1, doi. 10.3145/epi.2022.sep.23
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- Publication type:
- Article
Online reputation management by cancer hospitals: A systematic literature review in the USA and Spain.
- Published in:
- El Profesional de la Información, 2020, v. 29, n. 6, p. 1, doi. 10.3145/epi.2020.nov.17
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- Publication type:
- Article
When platform exploits data analysis advantage: change of OEM-led supply chain structure.
- Published in:
- Annals of Operations Research, 2024, v. 339, n. 3, p. 1405, doi. 10.1007/s10479-021-04335-2
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- Publication type:
- Article
A stackelberg differential game theoretic approach for analyzing coordination strategies in a supply chain with retailer's premium store brand.
- Published in:
- Annals of Operations Research, 2024, v. 336, n. 3, p. 1519, doi. 10.1007/s10479-023-05372-9
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- Publication type:
- Article
Supply chains of mobile apps: competition, private labels and bypassing when the app's quality is co-created.
- Published in:
- Annals of Operations Research, 2024, v. 332, n. 1-3, p. 859, doi. 10.1007/s10479-023-05763-y
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- Publication type:
- Article
Private labels and retail assortment planning: a differential evolution approach.
- Published in:
- Annals of Operations Research, 2016, v. 247, n. 2, p. 677, doi. 10.1007/s10479-015-1978-2
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- Publication type:
- Article
Environmental, Social and Governance (ESG) Evaluation and Organizational Attractiveness to Prospective Employees: Evidence From Japan.
- Published in:
- Journal of Accounting & Finance (2158-3625), 2021, v. 21, n. 4, p. 14, doi. 10.33423/jaf.v21i4.4522
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- Publication type:
- Article
LAS MARCAS PROPIAS EN COLOMBIA.
- Published in:
- Propiedad Inmaterial, 2013, n. 17, p. 163
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- Publication type:
- Article
A Study on Behavioral Loyalty toward Store Brands of Beverage.
- Published in:
- Marketing Review / Xing Xiao Ping Lun, 2013, v. 10, n. 3, p. 245
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- Publication type:
- Article
The Influence of Retailer Private Brands on Store Equity and Loyalty: A Comparison with National Brand Influence.
- Published in:
- Marketing Review / Xing Xiao Ping Lun, 2012, v. 9, n. 3, p. 257
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- Publication type:
- Article
Extrinsic Cue Effects on Consumers' Quality and Risk Perceptions of Private Label Brands.
- Published in:
- Marketing Review / Xing Xiao Ping Lun, 2011, v. 8, n. 3, p. 385
- By:
- Publication type:
- Article
Structural Analysis of "National Brand vs. Store Brand" with Stochastic Demands.
- Published in:
- International Journal of Business & Information, 2013, v. 8, n. 1, p. 1
- By:
- Publication type:
- Article
DETERMINANTS OF BRAND LOYALTY AMONG SKIN CARE COSMETIC USERS IN CHENNAI CITY.
- Published in:
- Journal of Pharmaceutical Negative Results, 2023, v. 14, n. 2, p. 3188, doi. 10.47750/pnr.2023.14.02.375
- By:
- Publication type:
- Article
THE INFLUENCE OF THE PROMOTIONAL MIX WITH THE APPLICATION OF INTEGRATED MARKETING INSTRUMENTS IN THE IMPLEMENTATION OF CORPORATE BRANDING STRATEGIES IN FUNCTION OF COMPETITIVE POSITIONING OF THE BRAND.
- Published in:
- UTMS Journal of Economics, 2023, v. 14, n. 1, p. 74
- By:
- Publication type:
- Article
BRANDING OF PRIVATE LABEL PRODUCTS BY PRODUCT CATEGORY: A MODEL SUGGESTION FOR FMCG MARKET.
- Published in:
- UTMS Journal of Economics, 2021, v. 12, n. 1, p. 19
- By:
- Publication type:
- Article
Building on the past: Prince uses vast experiences to inform, shape future of food safety.
- Published in:
- Food Protection Trends, 2022, v. 42, n. 6, p. 560
- Publication type:
- Article
MIDDLE-AGE BRAND IDENTITY CRISIS.
- Published in:
- Internext: Revista Electrônica de Negócios Internacionais da ESPM, 2023, v. 18, n. 2, p. 130, doi. 10.18568/internext.v18i2.719
- By:
- Publication type:
- Article
A Concept Note on Symbolic Convergence Theory.
- Published in:
- IUP Journal of Soft Skills, 2023, v. 17, n. 3, p. 5
- By:
- Publication type:
- Article
“More the Merrier? Or Do Too Many Cooks Spoil the Broth?” Effects of Plural Brand Names on Brand Attitude.
- Published in:
- Advances in Consumer Research, 2022, v. 50, p. 314
- By:
- Publication type:
- Article
Functional Similarity: How Consumption Goals Improve Brand Imitation Evaluation.
- Published in:
- Advances in Consumer Research, 2022, v. 50, p. 288
- By:
- Publication type:
- Article
Multi-Product Brand Extensions Evaluations Vary with Consumers’ Implicit Theories of Personality.
- Published in:
- Advances in Consumer Research, 2022, v. 50, p. 262
- By:
- Publication type:
- Article
Familiarity Attracts Consumer Attention: Two Methods to Objectively Measure Consumer Brand Familiarity.
- Published in:
- Advances in Consumer Research, 2021, v. 49, p. 277
- By:
- Publication type:
- Article
Brand Misbehavior: Integrating Multiple Perspectives.
- Published in:
- Advances in Consumer Research, 2020, v. 48, p. 974
- By:
- Publication type:
- Article
“Branding the Past: Constructing Brand’s Heritage”.
- Published in:
- Advances in Consumer Research, 2020, v. 48, p. 610
- By:
- Publication type:
- Article