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- Title
MARKET ORIENTATION OF TRADITIONAL FOODS.
- Authors
FERENCZ, A.; NÓTÁRI, MÁRTA; BAGLYAS, F.
- Abstract
Traditional Hungarian foods get successfully to consumers if these products are sold on a special market. In our research we set a hypothesis that the decisions, what traditional food consumers make, are based on imperfect information. Place of purchase is an influential factor. Based on this assumption we examined the followings in a questionnaire survey: Where do customers like to buy these products?, Is there an appropriate market for these products?, What are the attributes of this market?
- Subjects
FOOD industry; CONSUMER research; DECISION making; PURCHASING; CONSUMPTION (Economics); INDUSTRIAL surveys
- Publication
Agricultural Management / Lucrari Stiintifice Seria I, Management Agricol, 2012, Vol 14, Issue 2, p77
- ISSN
1453-1410
- Publication type
Article