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- Title
Effects of the Office of National Drug Control Policy's Marijuana Initiative Campaign on High-Sensation-Seeking Adolescents.
- Authors
Palmgreen, Philip; Lorch, Elizabeth P.; Stephenson, Michael T.; Hoyle, Rick H.; Donohew, Lewis
- Abstract
This article examines the effect of the U.S. Office of National Drug Control Policy's (ONCDP) Marijuana Initiative Campaign on high-sensation-seeking adolescents. The Marijuana Initiative appears to have had an effect on reversing upward development trends in 30-day use among high-sensation seeking teens and reduced positive marijuana attitudes and beliefs in this population. It did not appear to impact the use of control substances. Low-sensation-seeking teens did not see an effect. The findings of the report suggest that substance use prevention campaigns can be effective byusing negative-consequence messages.
- Subjects
UNITED States; ADVERTISING campaigns; MARIJUANA abuse; SUBSTANCE use of teenagers; PREVENTION of drug addiction; UNITED States. Office of National Drug Control Policy
- Publication
American Journal of Public Health, 2007, Vol 97, Issue 9, p1644
- ISSN
0090-0036
- Publication type
Article
- DOI
10.2105/AJPH.2005.072843