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- Title
Scaling Up a Small Technology Firm: Business Model Innovation at HaylioMed.
- Authors
Gross, Nicole; Connolly, Niall; McNamara, Peter
- Abstract
The article presents a case study about HaylioMed, a small technology firm offering complex enterprise software solution and range of professional services. It discusses HaylioMed's business model and forfeit scaling as well as efforts to transform its customer value proposition, resources, and capabilities in search of higher returns.
- Subjects
HAYLIOMED (Company); INFORMATION technology; BUSINESS models; GROWTH of small business; BUSINESS development
- Publication
Business Case Journal, 2016, Vol 23, Issue 2, p33
- ISBN
9780974664323
- ISSN
1937-8459
- Publication type
Case Study