Back to matchesWe found a matchYour institution may have rights to this item. Sign in to continue.TitleMulticultural Issues in the Advertising Curriculum.AuthorsRose, Patricia; Robbs, BrettAbstractExplores multicultural issues in advertising curriculum in universities and colleges in the United States. Advertising educators' manner of dealing with the issue of ethnicity; Degree of emphasis placed on multicultural issues in the classroom.SubjectsUNITED States; ADVERTISING; HIGHER education; MULTICULTURALISM in advertisingPublicationJournalism & Mass Communication Educator, 2001, Vol 55, Issue 4, p30ISSN1077-6958Publication typeAbstractDOI10.1177/107769580105500403