Back to matchesWe found a matchYour institution may have rights to this item. Sign in to continue.TitleContagious Endowment Effect.AuthorsTae-Hyung Pyo; JaeHwan Kwon; Gruca, Thomas; Nayakankuppam, DhananjaySubjectsENDOWMENT effect (Economics); CONSUMER behaviorPublicationAdvances in Consumer Research, 2016, Vol 44, p597ISSN0098-9258Publication typeAbstract