Back to matchesWe found a matchYour institution may have rights to this item. Sign in to continue.TitleThe Visual Acuity of Less: Why People Underestimate Increases but not Decreases in Quantity.AuthorsChandon, Pierre; Ordabayeva, NailyaSubjectsVISUAL acuity; MORAL judgment; CONSUMER behaviorPublicationAdvances in Consumer Research, 2016, Vol 44, p410ISSN0098-9258Publication typeAbstract