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- Title
O Consumo de Podcasts em Portugal. Um Retrato Digital.
- Authors
Fortes, Daniel; Silva, Ana Lamy; Rodrigues Costa, Pedro; Miguel Faria, Maria; Rijo, Alexandre
- Abstract
This study aimed to map the profile of the Portuguese podcast consumer. To this end, a digital survey was carried out, which allowed 349 valid responses to be obtained. The resulting statistics allow us to outline the following profile of podcast consumption in the national territory: young person, aged between 18 and 25 years old, student in higher education, female or male, who uses as means of access the YouTube or Spotify. Influenced by digital networks such as Instagram, TikTok, YouTube or Spotify, who consumes podcasts does so for one to three hours a week, mainly in mixed format (audio and text/image), focusing their attention on programs of a national nature and associated with comedy, education and what concerns famous people.
- Subjects
PODCASTING; NATIONAL territory; CELEBRITIES; CONSUMERS; HIGHER education
- Publication
Comunicação Pública, 2024, Vol 19, Issue 36, p1
- ISSN
1646-1479
- Publication type
Article